Twitter Marketing For Dummies.pdf

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1、TwitterMarketingFor®DummiesVisitwww.dummies.com/cheatsheet/twittermarketingtoviewthisbook'scheatsheet.TableofContentsIntroductionAboutThisBookFoolishAssumptionsConventionsUsedinThisBookHowThisBookIsOrganizedPartI:TheFutureofTwitterinBusinessPartII:BuildingandI

2、mplementingYourTwitterMarketingRoadmapPartIII:DevisingOnlineStrategiesforTwitterMarketingDominationPartIV:ImplementingTwitterStrategiesforOfflineMarketingDominationPartV:ThePartofTensAppendixesIconsUsedinThisBookWheretoGofromHerePartI:TheFutureofTwitterinBusin

3、ess2Chapter1:ITweet,YouTweet,WeAllTweet:TwitterandYourBusinessUnderstandingHowTwitterWorksMicro-blogging(tweeting)FollowingothersandbeingfollowedSharingwithyourfollowersandretweetingUsingTwitterinYourBusinessSharingnewsandstoriesEmpoweringyourfansCustomerservi

4、ceFindingafitforyourbusinessMarketingonTwitterChapter2:GettingStartedwithTwitterSigningUpwithTwitterCreatingaTwitteraccountUsingtheFindSourcesthatInterestYoufeaturesWhat’swiththeVerifiedAccounts?Writingyour160-characterbioandmoreAddingapicture3Completingyourad

5、ditionalprofilesettingsUnderstandingTwitterBasicsCompilingandfollowingTwitterlistsUsingListorioustomaximizelistbuildingTwitterSoftwareYouCanUsePartII:BuildingandImplementingYourTwitterMarketingRoadMapChapter3:CombiningNewandOldMediaMarketingApplyingOld-SchoolM

6、arketingandPrinciplesWorkingwithNewMediaToolsandTechniquesUnderstandingthepotentialofsocialmediaKeepingyourmessagerealTweetingtoFindWarmSalesLeadsSearchingforpotentialcustomersTurningprospectsintowarmleads4SendingcommercialmessagesonTwitterPromotedTweetsWhatar

7、epromotedtweets?PositivesandnegativesofpromotedtweetsDecidingWhattoTweetAboutThefivetypesoftweetsTweetingaboutwhatyouknowChapter4:PlanningYourTwitterMarketingStrategySettingaDestinationforYourMarketingStrategyChoosingatargetaudienceIdentifyingyouruniqueselling

8、positionFiguringoutwhatyourcustomersvalueImplementingYourPlanCraftingyourmessageDefiningthetacticsFinalizingyourmarketingplan5Chapter5:BeingProductivewithYourTwitterMarketingPlanCr