Mental-Models.pdf

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1、MENTALMODELSThereisnosinglemethodologyforcreatingtheperfectproduct—butyoucanincreaseyourodds.Oneofthebestwaysistounderstandusers’reasonsfordoingthings.MentalModelsgivesyouthetoolstohelpyougrasp,anddesignfor,thosereasons.AdaptivePathco-founderIndiYounghaswrittenaroll-up-your-

2、sleevesbookfordesigners,managers,andanyoneelseinterestedinmakingdesignbyINDIYOUNGstrategic,andsuccessful.“IndiYoung’smentalmodelsaretheperfectwayforyourteamtointegrateyouruser’sperspectiveintoyourdesign.I’llbegivingthisbookouttoallourimportantclientsandinsistingtheymakeitpar

3、toftheirprocess.”JAREDSPOOLCEOandFoundingPrincipalUserInterfaceEngineering“Indi’sbookprovidesasystematicandinvaluablemeansforapplyingmentalmodels;havingusedhermethodonmanylargeprojects,I’matruebeliever.”CAMILLESOBALVARROSeniorDirector,WebMarketing&CommunicationsSybaseInc.“In

4、diYoung’scommon-senseapproachfocusesonuserbehavior,diagrammaticrepresentations,andtheparticipationofallstakeholdersincollaborativediscovery.Itisabookthatdesignersandstudentsalikewillfinduseful.”RICHARDBUCHANANProfessorofDesignCarnegieMellonUniversitySchoolofDesignMENTALMODEL

5、Swww.rosenfeldmedia.comAligningDesignStrategywithHumanBehaviorMOREONMENTALMODELSwww.rosenfeldmedia.com/books/mental-models/byINDIYOUNGforewordbyJeffVeenmentalmodelsaligningdesignstrategywithhumanbehaviorbyinDiyoungRosenfeldMediaBrooklyn,NewYorkEntercodeMMDEfor10%offanyRosen

6、feldMedaproductdrectlypurchasedfromourste:http://rosenfeldmeda.comMentalModels:AligningDesignStrategywithHumanBehaviorByIndiYoungRosenfeldMedia,LLC705CarrollStreet,#2LBrooklyn,NewYork11215USAOntheweb:www.rosenfeldmedia.comPleasesenderrorsto:errata@rosenfeldmedia.comPubli

7、sher:LouisRosenfeldEditor:KarenWhitehouseProductionEditor:LizDanzicoProofreader:MaryJeanBabicIndexer:FredLeiseInteriorDesign:AllisonCecilCoverDesign:TheHeadsofState©2008RosenfeldMedia,LLCAllRightsReservedISBN1-933820-06-3ISBN-139781933820064LibraryofCongressControlNumber:200

8、7930707PrintedandboundintheUnitedStatesofAmericatableofContentsHowtoUsethis