Columbia-2007(a).pdf

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1、CASEBOOK2007MANAGEMENTCONSULTINGASSOCIATIONTableofContentsTableofContentsTableofContentsCASE1:UniversityBank………...……….……………………………………………..3CASE2:MineinChile……………..…..………………………………………………..7CASE3:UPSinItaly…………………..…………………………...…………………..12CASE4:RefrigeratorsinIndia………………………………………………………..16CASE5:Mexi

2、canDishes……………….………………………………………………20CASE6:CentralizedDistribution……..………………………………………………23CASE7:HealthCareinCanada……..……………………..…………………………25CASE8:InternationalAirline……..…..………………………………………………29CASE9:SeattleNewspaper………..…..………………………………………………33CASE10:JumboJet……………………………………………………………………38CASE11:Tele

3、com…...…………………………………………………………………41CASE12:MininginBrazil…….………………………………………………………44CaseswrittenbyEduardoFichmann,JonathanGerszberg,MichaelLevenbergandZhilaShariat.EditedbyKathrynVanPeltandDanFishel.2007©AllrightsreservedtotheManagementConsultingAssociation,ColumbiaBusinessSchool.Donotreproduceordi

4、stributewithoutpermissionoftheMCA.ManagementConsultingAssociationCaseBook2007-2-Case1:Case1:UniversityBankCase1:UniversityBankUniversityBankUniversityBankBACKGROUNDFirm:BostonConsultingGroupRound:2007Summer,FirstContent:QualitativeandquantitativeCASEQUESTIONInMexicobanksprefernottolendmoneytohos

5、pitalsandschoolsbecauseifoneoftheseinstitutionsdefaultstheBankworriesthatitwillbeseenastheoneresponsibleforliquidatingtheirassets.Wehaveaclientwhocurrentlyownsseveraluniversities.Heisevaluatingwhetheranopportunityexiststostartabankthatwouldlendmoneytohisvariousuniversities.Therearethreequestions

6、thathewantsustosolve:
Isthereanopportunitytolendmoneytouniversities?
Ifanopportunityexists,howbigisit?
Howshouldhestructurethebank?INTERVIEWERBRIEFINGRecommendedapproach:Thepurposeofthiscaseistotesttheinterviewee’sabilitytodeterminewhetheritmakessensefortheclienttoopenabankthatservesuniversities

7、.Inparticular,theintervieweeshouldrecognizethathe/sheneedstogatherthenecessaryinformationtodeterminethemarketopportunityforsuchabank.Theintervieweeshouldaskquestionstogatherthenecessaryinformationtodeterminethemarketsize.Key