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《2013 10 Flurry Insights Korea Report 智能设备饱和 韩国市场 App应用 BY Flurry.pdf》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。
1、1/7FLURRYINSIGHTSOCTOBER2013THESOUTHKOREAREPORTDEVICEANDAPPTRENDSINTHEFIRSTSATURATEDDEVICEMARKETInAugustofthisyearFlurryAnalyticsmeasured33,527,534activesmartphonesandtabletsinSouthKorea.Whilethatwasonly2.8%oftheentireworldwideconnecteddeviceinstalledba
2、seFlurrymeasures,SouthKoreaisanimportantmarketforconnecteddevicesforseveralreasons.First,itisthefirstconnecteddevicemarketintheworldtoapproachsaturation.Second,itisSamsung’shomemarket,andlargelyasaconsequenceofthat,moreofthedevicesinusetherearemanufactu
3、redbydomesticfirmsthanisthecaseforanyothercountry.Finally,itishometomorephabletfansthananywhereelse.FirstSaturatedDeviceMarketWorldwidetheinstalledbaseofconnecteddevicesmeasuredbyFlurrygrewby81%betweenAugustof2012andAugustof2013,whereasgrowthforSouthKor
4、eaduringthesametimeperiodwasonly17%.Itwasadifferentstoryjustacoupleofyearsago.Duringlate2011andearly2012,theSouthKoreanconnecteddevicemarketgrewmorerapidlythantheworldwidemarket,asshownbythedivergenceoftheblacklinefromtheredinthechartbelow.Thiswastheper
5、iodduringwhichSamsungintroducedtheGalaxyNote.Itwasthefirstsuccessful‘phablet’,enablingSamsungtocapturetwo-thirdsoftheSouthKoreanmobilephonemarket,anddrivingrapidgrowthinthatmarket.@FLURRYMOBILELEARNMORE!BLOG.FLURRY.COM2/7FLURRYINSIGHTSOCTOBER2013Asshown
6、inthegraphabove,thatgrowthhasslowedmarkedlyinthepastyearorso,andhasevenbeennegativeinsomemonths.ThatimpliesthattheSouthKoreanconnecteddevicemarketeitheralreadyis,orwillsoonbe,thefirstintheworldtoreachsaturation.Assuch,itprovidesagoodearlyindicatorofwhat
7、othermarketscanexpectoncetherapidgrowthperiodthemobilemarkethasexperiencedoverthepastfewyearsends.Evenasgrowthinitsdomesticmarkethasslowed,SamsungcontinuestodominatetheSouthKoreanconnecteddevicemarket.Ithada60%shareofarandomsampleof3,124ofthedevicesinou
8、rsysteminSouthKoreathatruniOSorAndroidapps.Betweenthem,twootherSouthKoreandevicemanufacturers,LGandPantech,hadanother25%ofthemarket,meaningthatthevastmajorityofthesmartphonesandtabletsbeingusedinSouthKorea(85%ofthedevicesinoursam
