mars_the_five_principles_of_mars.pdf

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1、©1983,1993,2003Mars,IncorporatedPrintedonenvironmentallyfriendlypaper,100%chlorinefreeinmanufactureMars,IncorporatedTheFivePrinciplesofMarsQualityResponsibilityMutualityEfficiencyFreedomTheFivePrinciplesofMarsWeatMarssharespecialvaluesaboutourcompanyandthewayitshouldberun.Thesevalues–ourFivePrincipl

2、es–setusapartfromothers,requiringthatwethinkandactdifferentlytowardsourassociates,ourbrandsandourbusiness.Theseprincipleshavealwaysbeendemandingandareanessentialpartofourheritage.Webelievetheyaretherealreasonforoursuccess;theykeepustruetoourselvesattimesofgrowthandguideusreliablywhenwearechallenged.

3、AsanewgenerationoftheMarsfamilytakesonthecareoftheprinciplesandthecultureofourcorporation,wefeltitimportantthatweexaminewhatmakesusdifferenttoday.ThisneweditionshowsthattheFivePrinciplesareasrelevanttotheglobalMarscommunityofthetwenty-firstcenturyastheywereinthepast.Atatimewhenchangeisconstant,andin

4、abusinessthatcontinuestoevolve,ourFivePrinciplesofferalinkwithourtraditionsandabridgeintothefuture.Mars,Incorporated3QualityTheQualityPrincipleTheconsumerisourboss,qualityisourworkandvalueformoneyisourgoal.Marsbegantoprosperinthedepthsofadepression,hasmetstrongcompetitionandhasgrowntoitspresentsizea

5、llastheresultofbillionsofpurchasesmadeeachyear.Thesepurchasesareoftenamongthesmallestaconsumermakesyettheyhavefinancedourgrowtharoundtheworld.Whyhasthishappened?Howarewetocontinuethissuccess?TheFivePrinciplesofMars5TheQualityPrincipleTheconsumerisourbossWemustrememberthatwecannotinfluencemillionsofc

6、onsumerchoicesuntilwehaveconvincedfirstone,thenasecondandathirdconsumertobuyourbrand.Eachindividualsaleshouldbeconsideredourmostimportantsale.Ifweforgetthis,thereisariskwecouldrestonourpastandignoreourfuture.Wedependcompletelyonconsumersforoursuccess,andwemusttirelesslyseektounderstandtheirneeds.Byd

7、oingthiswewillbuildlife-longrelationshipswiththem,throughproductsandbrandsthatbringjoytodayandcanalsoadaptinthefuturetochangingculturesandlifestyles.QualityisourworkOurcompanyisdedicatedtothehighestqu