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1、ManagementChallengesforthe21stCenturyPETERF.DRUCKERContentsIntroduction:Tomorrow’s“Hot”Issues1Management’sNewParadigms2Strategy—TheNewCertainties3TheChangeLeader4InformationChallenges5Knowledge-WorkerProductivity6ManagingOneselfAcknowledgmentsAbouttheAuthorBooks
2、ByPeterF.DruckerCreditsFrontCoverCopyrightAboutthePublisheriiiIntroduction:Tomorrow’s“Hot”IssuesWhere,readersmayask,isthediscussionofCOMPETITIVESTRATEGY,ofLEADERSHIP,ofCREATIVITY,ofTEAM-WORK,ofTECHNOLOGYinabookonMANAGEMENTCHALLENGES?Wherearethe“HOT”ISSUESOFTODAY
3、?Butthisistheveryreasonwhytheyarenotinthisbook.ItdealsexclusivelywithTOMORROW’S“Hot”Issues—thecrucial,central,life-and-deathissuesthatarecertaintobethemajorchal-lengesoftomorrow.CERTAIN?Yes.ForthisisnotabookofPREDICTIONS,notabookabouttheFUTURE.Thechallengesandis
4、suesdiscussedinitarealreadywithusineveryoneofthedevelopedcountriesandinmostoftheemergingones(e.g.,KoreaorTurkey).Theycanalreadybeidentified,discussed,analyzedandprescribedfor.Somepeople,someplace,arealreadyworkingonthem.Butsofarveryfeworganizationsdo,andveryfewe
5、xecutives.Thosewhodoworkonthesechallengestoday,andthuspreparethemselvesandtheirinstitutionsforthenewchallenges,willbetheleadersanddominatetomorrow.Thosewhowaituntilthesechallengeshaveindeedbecome“hot”issuesarelikelytofallbehind,perhapsnevertorecover.Thisbookisth
6、usaCallforAction.Thesechallengesarenotarisingoutoftoday.THEYAREDIFFERENT.Inmostcasestheyareatoddsandincompatiblewithwhatisacceptedandsuccessfultoday.WeliveinaperiodofPROFOUNDTRANSITION—andthechangesaremoreradicalperhapsthaneventhosethatusheredinthe“SecondIndustr
7、ialvviIntroductionRevolution”ofthemiddleofthe19thcentury,orthestructuralchangestriggeredbytheGreatDepressionandtheSecondWorldWar.READINGthisbookwillupsetanddisturbagoodmanypeople,asWRITINGitdisturbedme.Forinmanycases—forexample,inthechallengesinherentintheDISAPP
8、EARINGBIRTHRATEinthedevelopedcountries,orinthechallengestotheindividual,andtotheemployingorganization,discussedinthefinalchapteronMANAGINGONESELF—thenewrealitiesandth
