havard_business_scholl-managment_consluting_club-case_interview_guide.pdf

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1、HarvardBusinessSchoolManagementConsultingClubCaseInterviewGuideHarvardBusinessSchoolManagementConsultingClubCaseInterviewGuideCasescontributedbyManagementConsultingClubandconsultingcompanies.Note:CaseguideisstrictlyfortheuseofcurrentHBSManagementConsultingCl

2、ubmembers.Nopartofthisdocumentmaybereproducedortransmittedinanyformorbyanymeans—electronic,mechanical,photocopying,recording,orotherwise—withoutthepermissionofHBSManagementConsultingClub.TABLEOFCONTENTSINTRODUCTION:OVERVIEWOFTHECASE..........................

3、......................................................................................................1OVERVIEWOFCASEFRAMEWORKS...................................................................................................................................

4、..........3PORTER’SFIVEFORCES.....................................................................................................................................................................4MARKETING/STRATEGYCONCEPTSREVIEW–OVERVIEW......................

5、...........................................................................6MARKETING/STRATEGYCONCEPTSREVIEW–THE4CS......................................................................................................7MARKETING/STRATEGYCONCEPTSREVIEW–THE4PS.

6、...................................................................................................24MARKETING/STRATEGYCONCEPTSREVIEW–CONTRIBUTIONANALYSIS................................................................28MARKETING/STRATEGYCONCEPTSREVIEW–MARKE

7、TSIZINGANDSEGMENTATION.........................................29OPERATIONSCONCEPTSREVIEW................................................................................................................................................30PROFITABILITYFRAMEWORK.

8、.....................................................................................................................................................31HELPFULHINTS...............................