Do_You_Matter__How_Great_Design_Will_Make_People_Love_Your_Company .pdf

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1、PraiseforDoyoumatter?“Tellinggreatstoriesthroughdesignleadstoexperiencesyourcustomerswilllove.Thisbookuncoversthepathtoworldclassdesignthatmatterstopeopleandtoprofitsthatshareholderstreasure.”—SamLucentevicepresident,HPDesign“Beingdesign-drivenisnotaboutjustmakingbeautifulproducts.Itisabouthowaco

2、mpanycandeliverapositiveemotionalideatothecustomer.Thisbookwilltellyouhowtoembedgreatdesigninyourbusinessculture.”—Sang-yeonLeedirector,SamsungDesignAmerica“Ifyourinterestisbrandanddesign,DoYouMatter?darestoaskthetoughquestions,andventurestoanswerthemwithinsightandclarity.WelldoneBrunnerandEmery

3、!”—ToddWoodvicepresident,industrialdesign,ResearchInMotion“Withtheirbrutallyhonestassessmentofmanyofthebrandsandproductsthatlitterourlives,BrunnerandEmeryleavenodoubtthatcustomer-centeredexperiencedesignisthekeytotransformingbusiness.Youmustreadthisbook.”—DarrelRheaCEO,CheskinAddedValue“Noonekno

4、wsindustrialdesignanditsimpactoncompaniesbetterthanRobertBrunner.Inthisbook,BrunnerandEmeryshowwhydesignmatters.Thisisamustreadforanyoneneedingtounderstandthepowerfulimpactofdesign.”—PhilBakerauthor,FromConcepttoConsumerThispageintentionallyleftblankThispageintentionallyleftblankRobertBrunnerand

5、StewartEmeryWithRussHallVicePresident,Publisher:TimMooreAssociatePublisherandDirectorofMarketing:AmyNeidlingerEditorialAssistant:MyeshaGrahamDevelopmentEditor:RussHallOperationsManager:GinaKanouseDigitalMarketingManager:JuliePhiferPublicityManager:LauraCzajaAssistantMarketingManager:MeganColvinM

6、arketingAssistant:BrandonSmithCoverandInteriorDesigner:PentagramManagingEditor:KristyHartProjectEditor:ChelseyMartiCopyEditor:KristaHansingProofreader:WaterCrestPublishingIndexer:ErikaMillenManufacturingBuyer:DanUhrig©2009byPearsonEducation,Inc.PublishingasFTPressUpperSaddleRiver,NewJersey07458F

7、TPressoffersexcellentdiscountsonthisbookwhenorderedinquantityforbulkpurchasesorspecialsales.Formoreinformation,pleasecontactU.S.CorporateandGovernmentSales,1-800-382-3419,corpsales@pearsontechgroup.com.ForsalesoutsidetheU.S.