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1、ffirs_cohen.qxd1/25/053:51PMPageviffirs_cohen.qxd1/25/053:51PMPageiPraiseforIntangibleAssets“Cohenhasproducedabroad,engaging,andadmirablycleardiscussionofintangibleassetsandtheirvaluation.Thereisusefulbackgroundhereforthinkingaboutdiverseareasofthelaw—inadditiontoobviou
2、sapplica-tionsinintellectualproperty,corporate,andsecuritieslaw,onethinksof,forexample,administrativelaw,wheredebatesaboutcost-benefitanalysisrangingoverintangible(andoftenephemeral)assetsarebothubiquitousandcontentious.Agoodandhelpfulbook.”—DanielJ.Gilman,J.D.,PhDUnive
3、rsityofMarylandSchoolofLaw“Cohendoesasuperbjobineffectivelycommunicatingtheessenceofthevalueofintangibleassets-somethingyoucan’tsee,touch,orsmell,yetclearlyimportanttocompaniesandthemanagementoftheirbalancesheets.Thisinsightfulbookwillbothclarifythenotionofintangibleass
4、etvaluationtotheinterestedamateurandprovideguidancetotheknowl-edgeableprofessional.Wellwrittenwithrealworldexamples,IntangibleAssetswillprovideasolidbackgroundonthisinterestingandwell-debatedpractice,andshouldberequiredreadingforanyonedesiringthecompletepictureonassetva
5、luation.”—KrisS.LarsenManagingDirectorInterbrandWoodHealthcare“Cohenhaspresentedthelaw,accounting,andeconomicsofintellectualpropertywithclarityandprecision.”—RamShivakumarAdjunctProfessorofEconomicsandStrategyGraduateSchoolofBusiness,UniversityofChicago“Cohenhasaknackof
6、makingcomplextopicseasilyunderstandable.IlearnsomethingneweverytimeIpickupthebook.ThisisabookthatIwillkeeponmybookshelfforeasyreference.”—JeffreySeifmanPartnerKirkland&Ellisffirs_cohen.qxd1/25/053:51PMPageiiFoundedin1807,JohnWiley&Sonsistheoldestindependentpublishingcom
7、panyintheUnitedStates.WithofficesinNorthAmerica,Europe,Aus-tralia,andAsia,Wileyisgloballycommittedtodevelopingandmarketingprintandelectronicproductsandservicesforourcustomers’professionalandpersonalknowledgeandunderstanding.TheWileyFinanceseriescontainsbookswrittenspeci
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