Annual_Report_2010.pdf

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1、ourimpactannualreview2010tHisisareportonourimpact…onBetterHealtHoutcomes…onimportantscientificacHievement…onGreatereconomicopportunity…onwideraccesstomedicine…ontHelivesofpeopleandanimals.aroundtHeworld,pfizerismakinGlivesmorelivaBle…returninGpeopleandanimalstoacti

2、velivinG…improvinGlifeateverystaGe.tHisiswHatwearedoinG,andwHy.Anenduring,positiveimpact.IanC.ReadPresident&CEOtoourstakeHoldersitisanhonorformetoleadpfizeratthisimportanttimeforbothourcompanyandtheindustry.i’vespentmyentirecareeratpfizerandduringthistimeihaveseent

3、heindustrychangeandevolveintermsofcustomers’needs,regulatorystandardsandwheregrowthoccurs.amongthesechanges,oneofthemostimportanthasbeentheincreasingpressurefrompayers,governmentsandsocietytodelivergreatervalue.that’swhyibelievethereisafundamentalquestionfacingthei

4、ndustryandpfizer.simplystated,itis:dowehavearesearchmodelthatwillconsistentlyproduceresultsthatimprovethelivesofpatientsandcreatevalueforshareholders?2www.pfizer.com/annualPfizerisansweringthisfundamentalquestion.Wearetakingtheharddecisionsthatwillimprovetheperform

5、anceofourinnovativecore.WearefocusingourR&Donhumandiseasemechanismsintheareaswherewebelievewecanwin;wearestrengtheningourprocessesinsideofresearchtohelpensureweonlybringdifferentiatedmedicinestomarket;weareapplyingrigorinhowwemanageourportfolio;andwearebeingdiscipl

6、inedinhowwedeploycapital.Wearechoosingtherightsciencetocreatethenextgenerationofmedicinesandvaccinesthatmattermosttothepeopleweserveandwearebringingsomeoftheindustry’sbestscientificmindstogethertosolvethemostdifficulthealthchallengesofourtime.Inmyfirstlettertoyouas

7、Pfizer’sCEO,I’llsummarizeourperformancein2010andtalkaboutthefourimperativesthataredrivingtheactionswearetakingtoaddressthechallengesweface.IamoptimisticaboutPfizer’sfuturebecauseIbelievewewillcreatevalueintheshortandlongtermbygeneratingproductsthatareinnovativeands

8、cience-driven,makingtherightcapitalallocationdecisions,continuingtopromoteacultureofconfidenceandtrust,andearningrespectfromsociety.Therehasnever