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1、ChinaSupermarketIndustryReport,2010Statisticsshowthatduring2006-2009thetotalsalesofsupermarketsinChina’stop100chainretailersgrewtoRMB575.6billionfromRMB340.6billion,withaCAGRof15.6%,andthetotalnumberofsupermarketoutletsincreasedto23,814from16,025,withaCAGRof19.5%.Foreign-fundedsupermarketenter
2、prisesmushroomedinChinain2004whenallrestrictionsonforeigncapital’sentryintoChina’sretailindustrywerelifted.In2009,amongthetop100chainretailersinChina,theeightforeign-fundedsupermarketsincludingRT-Mart,CarrefourandWal-MartachievedtotalsalesofRMB175.71billion,withatotalof785stores,whilethe31dome
3、sticsupermarketslikeLianhuaandWu-MartachievedtotalsalesofRMB391.3billion,withatotalof23,004stores.SalesandNumberofStoresofWalMart(China)andCarrefour(China),2006-2009(RMBmln;%)Source:ResearchInChinaSalesandNumberofStoresofLianhuaandWuMart,2006-2009(RMBmln;%)Source:ResearchInChinaForeign-fundeds
4、upermarketsgenerallyfirstlydeploystoresinmajorcities,andthengraduallyexpandtowardsthesecondandthird-tiercities;domesticsupermarketsmostlyrootinacentralregion,andthenradiatetowardstheperipheryareas.Forexample,Better-LifeisdistributedinHunanandJiangxi,LianhuainShanghai,NewHuaduinFujian,Wu-Martan
5、dJingkelonginNorthChina,andMeet-AllinShanxirespectively.AlongwithChina’seconomytransitionandincreasingresidentincome,thedevelopmentofChina’ssupermarketindustrywillhavethefollowingtrendsinthefuture:Firstly,thebigcity-dominatedindustrydevelopmentwillevolveintothesimultaneousdevelopmentamongthefi
6、rst-tier,second-tierandthird-tiercities,thusthesecond-tierandthird-tiercitieswillhaveabiggerspaceforgrowth.Secondly,thesuburbanizationofbigcitieswillpromotetheprosperityofthesuburbansupermarketmarket.Theurbanexpansionandpopulationgrowthwillexpandtheurbansurroundingareas,thusthecenterofretailin
7、dustrywillproliferatetosuburbfromdowntown.Thirdly,thefocusofsupermarketoperationwillshifttoservicequality.Alongwiththecontinuousincreaseofconsumer’sincome,thedemandforconsumableswillhavegreatchanges.Besidesqualityandprice,consumerswillp
