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1、TableofContentsTitlePageCopyrightPageDedicationPREFACEPARTONE-DifferentPlanetsCHAPTERONE-MessingwiththeMagicPARTTWO-TheGoogleStoryCHAPTERTWO-StartinginaGarageCHAPTERTHREE-BuzzbutFewDollarsCHAPTERFOUR-PreppingtheGoogleRocketCHAPTERFIVE-InnocenceorArrogance?CHAPTERSIX-GoogleGoesPublicCHAPTERSEV
2、EN-TheNewEvilEmpire?PARTTHREE-GoogleVersustheBearsCHAPTEREIGHT-ChasingtheFoxCHAPTERNINE-WaronMultipleFrontsCHAPTERTEN-WakingtheGovernmentBearCHAPTERELEVEN-GoogleEntersAdolescenceCHAPTERTWELVE-Is"Old"MediaDrowning?CHAPTERTHIRTEEN-CompeteorCollaborate?CHAPTERFOURTEEN-HappyBirthdayPARTFOUR-Googl
3、edCHAPTERFIFTEEN-GoogledCHAPTERSIXTEEN-WhereIstheWaveTakingOldMedia?CHAPTERSEVENTEEN-WhereIstheWaveTakingGoogle?AcknowledgementsNOTESINDEXALSOBYKENAULETTAMediaMan:TedTurner'sImprobableEmpireBackstory:InsidetheBusinessofNewsWorldWar3.0:MicrosoftandItsEnemiesTheHigbwaymen:WarriorsoftheInformati
4、onSuperhighwayThreeBlindMice:HowtheTVNetworksLostTheirWayGreedandGloryonWallStreet:TheFalloftheHouseofLehmanTheArtofCorporateSuccess:TheStoryofSchlumbergerTheUnderclassHardFeelingsTheStreetsWerePavedwithGoldTHEPENGUINPRESSPublishedbythePenguinGroupPenguinGroup(USA)Inc.,375HudsonStreet,NewYork
5、,NewYork10014,U.S.A.PenguinGroup(Canada),90EglintonAvenueEast,Suite700,Toronto,Ontario,CanadaM4P2Y3(adivisionofPearsonPenguinCanadaInc.).PenguinBooksLtd,80Strand,LondonWC2RORL,England.PenguinIreland,25St.Stephen'sGreen,Dublin2,Ireland(adivisionofPenguinBooksLtd).PenguinBooksAustraliaLtd,250Ca
6、mberwellRoad,Camberwell,Victoria3124,Australia(adivisionofPearsonAustraliaGroupPtyLtd).PenguinBooksIndiaPvtLtd,11CommunityCentre,PanchsheelPark,NewDelhi-110017,India.PenguinGroup(NZ),67ApolloDrive,Rosedale,NorthShore0632,NewZealand(adivisionofPearsonNewZealandLtd).PenguinBooks(SouthAfrica)(Pt
7、y)Ltd,24SturdeeAvenue,Rosebank,Johannesburg2196,SouthAfricaPenguinBooksLtd,RegisteredOffices:80Strand,LondonWC2RORL,EnglandFirstpublishedin2009byThePenguinPress,amemberofPenguinGroup(USA)Inc.Copyright(c)KenAuletta,2009AllrightsreservedLIBRARY
