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ID:34593148
大小:3.37 MB
页数:18页
时间:2019-03-08
《Top-20-Business-Vocabulary.pdf》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、Top20BusinessVocabularyJosefEssbergerTop20BusinessVocabularyEnglishClub.comContentsIntroductionAdvertisingBankingCompanyStructureContractsEmploymentImport/ExportInsuranceLawMarketingMeetingsMoneyPresentationsSellingBritish/AmericanFinancialTermsAbbreviati
2、onsusedAboutthisebookTop20BusinessVocabularyEnglishClub.comIntroductionWelcometoTop20BusinessVocabularyfromEnglishClub.com.ThisebookpresentsyouwithselectedkeywordsindifferentareasofBusinessEnglish(BritishandAmerican).Theconceptissimplicity:•clearpresentat
3、ion•uncomplicateddefinitions•twentykey-wordspersubjectareaTopTop20BusinessVocabularyisnotabi-lingualdictionary-thereareplentyofexcellentdictionariesthatyoucanuseforyourownlanguageifyouneedtotranslateaparticularword.WhatTop20BusinessVocabularydoesishelpyou
4、identifysomeofthemostimportantwordsforyoutolearn.Abbreviationsusedinthisebookaredescribedhere.Pagesarearrangedsimply,mainlyinblackandwhite,sothatyoucaneasilyprintoutanypageyouwishforpersonalstudy.Anddoremembertoreviseregularly.Whenyoulearnnewwords,testyou
5、rselfafter...•5minutes,andthen•1day,andthen•1weekYou'llneverforgetthem.MorefreeresourcesforBusinessEnglishat:http://www.englishclub.com/business-englishTop20BusinessVocabularyEnglishClub.comAdvertising1adabbr.advertisement-advertabbr.2advertisementn.itemo
6、fpublicityforaproductorservice,inmagazine,onTVetc3advertisingagencyn.companyspecialisinginproducingandplacingadvertisementsforclients4AIDAabbr.Attention,Interest,Desire,Action-theobjectiveofmostadvertisements5benefitn.advantageofaproductorservice,usuallyd
7、erivedfromitsfeatures6billboardUSn.signboard,usuallyoutdoors,foradvertisingposters;hoardingUK7circulationn.averagenumberofcopiesofamagazinesoldinaparticularperiod8classifiedadsn.smalladvertisementsinmagazineornewspapercategorisedbysubject9commercialn.paid
8、advertisementonradioorTV10couponn.partofaprintedadvertisementusedfororderinggoods,samplesetc11double-pagespreadn.advertisementprintedacross2pagesinamagazineornewspaper12eye-catcherUSn.somethingthatespeciallyattracts
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