Top-20-Business-Vocabulary.pdf

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1、Top20BusinessVocabularyJosefEssbergerTop20BusinessVocabularyEnglishClub.comContentsIntroductionAdvertisingBankingCompanyStructureContractsEmploymentImport/ExportInsuranceLawMarketingMeetingsMoneyPresentationsSellingBritish/AmericanFinancialTermsAbbreviati

2、onsusedAboutthisebookTop20BusinessVocabularyEnglishClub.comIntroductionWelcometoTop20BusinessVocabularyfromEnglishClub.com.ThisebookpresentsyouwithselectedkeywordsindifferentareasofBusinessEnglish(BritishandAmerican).Theconceptissimplicity:•clearpresentat

3、ion•uncomplicateddefinitions•twentykey-wordspersubjectareaTopTop20BusinessVocabularyisnotabi-lingualdictionary-thereareplentyofexcellentdictionariesthatyoucanuseforyourownlanguageifyouneedtotranslateaparticularword.WhatTop20BusinessVocabularydoesishelpyou

4、identifysomeofthemostimportantwordsforyoutolearn.Abbreviationsusedinthisebookaredescribedhere.Pagesarearrangedsimply,mainlyinblackandwhite,sothatyoucaneasilyprintoutanypageyouwishforpersonalstudy.Anddoremembertoreviseregularly.Whenyoulearnnewwords,testyou

5、rselfafter...•5minutes,andthen•1day,andthen•1weekYou'llneverforgetthem.MorefreeresourcesforBusinessEnglishat:http://www.englishclub.com/business-englishTop20BusinessVocabularyEnglishClub.comAdvertising1adabbr.advertisement-advertabbr.2advertisementn.itemo

6、fpublicityforaproductorservice,inmagazine,onTVetc3advertisingagencyn.companyspecialisinginproducingandplacingadvertisementsforclients4AIDAabbr.Attention,Interest,Desire,Action-theobjectiveofmostadvertisements5benefitn.advantageofaproductorservice,usuallyd

7、erivedfromitsfeatures6billboardUSn.signboard,usuallyoutdoors,foradvertisingposters;hoardingUK7circulationn.averagenumberofcopiesofamagazinesoldinaparticularperiod8classifiedadsn.smalladvertisementsinmagazineornewspapercategorisedbysubject9commercialn.paid

8、advertisementonradioorTV10couponn.partofaprintedadvertisementusedfororderinggoods,samplesetc11double-pagespreadn.advertisementprintedacross2pagesinamagazineornewspaper12eye-catcherUSn.somethingthatespeciallyattracts