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1、AdobeAcrobatSuccessStoryBBDOAtlantaStreamlinedworkflowIconicadvertisingagencyleveragesAdobe®Acrobat®Prosoftwareforitsentiredocumentmanagementprocess,resultinginvirtuallyBBDOAtlantaseamlesscollaborationandreliableoutputAtlanta,Georgiawww.bbdoatl.comBBDOAtlanta
2、housesthelargestprintproductioncenterinOmnicom’sglobalnetworkofadvertisingagencies,aconglomerateresponsibleforsomeofthemostResultsvisiblemessagingofourtime.UsingAdobeAcrobatXProateverystageofits•Enabledstafftocollaboratemoreworkflow,BBDOAtlantaannuallyoutputs
3、tensofthousandsofdocumentstouchedseamlesslyacrossteams•Increasedaccuracyofcamera-readybymanycross-functionalteammemberswhocreate,merge,anddelivermaterialsprintmechanicalsdistributedtothatareflawlesslypublishedandconsumed,everytime.hundredsofoutlets•Improvedan
4、dacceleratedprojectEveryonewhotouchesBBDOprojects—fromaccountteamstoproofreaders,fromclientstostudioreviewandapprovalcyclesartists—leveragesAdobetechnologytocreatecontentaswellasmanagecomplexreviewandapproval•Creatednew508-compliantsolutionthathelpedlandgover
5、nmentbusinesscycles.Theresultismoreaccurateandreliabledeliveryofmaterialstohundredsofnewspapers,•Enabledfieldrepstocreateandmagazines,billboards,andbroadcastdestinationsacrosstheUnitedStates.AcrobatProisalsouseddelivermaterialsontheflybyBBDObusinessadministra
6、torsanddepartmentheadswhoneedtomergemultiplefiletypesof•Increasedcustomer/clientretentionfinancialandtechnicalcontentintocompactPDFdocumentsandsendthemupthecorporatestructureforapproval.“AdobeAcrobatisacornerstonetoolthatweabsolutelycannotlivewithout.Ithelpsu
7、skeepoverheadandstaffinglean,whichisahugebusinessadvantageasthevolumeofworkebbsandflows,”saysTreyBenton,vicepresidentofbusinessservicesatBBDOAtlanta.“AcrobatisanessentialtoolthatcontributestoourachievementasahighlyvaluedprofitcenterinsideBBDOAtlanta.”Massived
8、ocumentvolumeEveryyear,BBDOAtlantaproducesbetween18,000and20,000highlyrefinedadmechanicals,whichnecessitatescreatingandmanagingover5,000assetsmonthly.EveryoneofthoseadmechanicalsisaPDFdoc
