why+china+does+not+have+strong+brands%3ffocus+on+consumer+electronics+industry

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1、万方数据WHYCHINADOESNOTHAVESTRONGBRANDS?；37．3

2、NDUsTRYRELJ气TEDFACToRS⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯437．4CONSUME尺尺EM丁EDFAC丁O尺S⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．468．STRATEGIESFORBUILDlNGSTRONGCHINESEBRANDS⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯．498．1cHANGlNGTHEM

3、NDsET：Gettingtoknowthemeaning

4、andthevalueofbrand⋯⋯⋯⋯，．508，2cORPORATESTRUCTUREANDcuLTURE：ANEwORGAN

5、zAT

6、ONALMODEL⋯⋯⋯．538．3FROMMADE

7、NcH

8、NATOcREATEDINCHINA⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．，568．4S矾尺丁EGVHowCanChinesecompaniesdeveloprecognizablebrands?⋯⋯⋯⋯⋯⋯⋯⋯．598．5BRA^『DACQ叫S／刀O^『⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯

9、⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．628．6BRA～DA￡-厶／A^『CE⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．638．7O尺GA～fCG尺O¨下H⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．649．CONCLUSlON⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯65APPENDIX．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯。．68Appendix1：INTERBRA

10、ND’s100MOsTVALUABLEBRANDSLIST⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯68Appendix2jCONSUME尺8EHAWO尺SUR阼y⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．70Appendix3：MUL丁f懒尺舱丁EAMLysfS⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯72REFERENCES⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．78万方数据WHYCHINADOESNOTHAVESTRONGBRANDS?i4TABLEOFFIGURESANDTABLE

11、SFIGURE1：INTERBRANDMETHODOLOGY(SOURCE：INTERBRAND)。．．．．．．．．．．．．．．．．⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯．⋯．⋯．⋯16FIGURE2：BREAKDOWNOFBRANDSBYREGION⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯。⋯⋯．．⋯．．⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯17FIGURE3：BREAKDOWNOFBRANDSINASIAPACIFIC⋯⋯⋯．．．．．．．．．．．．．．．．．．．．．⋯．⋯⋯⋯⋯⋯⋯⋯．⋯⋯⋯⋯⋯⋯．．．．．．⋯17FIGURE4：GLOBA

12、LCONSUMERELECTRONICSREVENUE(US$BN)⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．18FIGURE5：OEMvsOBMMARGINS(SOURCE：SANDRABELL)⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．21FIGURE6：CONSUMERELECTRONICSRETAILVALUESALES2007-2015INUS$BN(SOURCE：EuRoMONlTOR)⋯22FIGURE7：BREAKDOWNOFELECTRONICSINDUSTRYREVENUEIN

13、CHINAIN2011．．⋯．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．⋯⋯．．22FIGURE8：COMPUTERHARDWAREDEMAND(US$BN)⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．23FIGURE9：AvHARDWAREDEMAND(US$BN)⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯24FIGURE10：MOBILEHANDSETSDEMAND(US$BN)⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．24FIGURE11：FACTORSTHATAFFEC

14、TPURCHASlNGDECISIONS⋯⋯．．．．．．．．⋯⋯⋯⋯⋯⋯⋯⋯．．．．．．．．．．．．．．．．．．．．．．⋯⋯⋯⋯38FIGURE12：QUALITYOFCONSUMERELECTRONICPRODUCTSFROMSOMECOUNTRIES⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．39FIGUREl3：CHINAVSVVEST．CULTURALDIMENSK)NS．⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯．．．．．．．．