millennialmedia-mobilemix-january-2013.pdf

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1、MOBILEGAMEAPPLICATIONSSPECIALREPORTJANUARY2013Visit#MobileMixwww.millennialmedia.com/mobile-intelligence/mobile-mixtosignupmillennialmedia’sJanuary2013THEMOBILEDEVICEINDEXMobileDeveloperTrends:GameApplicationsThisSpecialMobileMixReportfocusesonmobile

2、gamedevelopersandtheirapplicationsontheMillennialMediaplatform.Wevehighlightedwhatmobilegamedevelopersaredoingonmobile,howmobileusersareengagingwithgameapplications,andhowmobilegamedeveloperscanevolvetheirmobilestrategiesmovingforward.Fromcardgamesto

3、adventuregames,andfromclassicarcadegamestoquizzes,awidevarietyofgamedevelopersandadvertisersareutilizingtheuniquefeaturesofthemobileplatformtoreachandengagemobileusers.Top10MobileApplicationCategoriesGameApplicationsSub-ChannelMixRankedbyImpressionsR

4、ankedbyImpressionsCHARTACHARTBRANKCATEGORIES12%1GAMES4%30%Arcade2MUSIC&ENTERTAINMENTWord3COMMUNICATIONS9%Puzzle4MOBILESOCIALMEDIABoard5PRODUCTIVITY&TOOLSCard6SPORTSOthers7BOOKS&REFERENCE19%26%8WEATHER9NEWS10DATINGSource:MillennialMedia,Q32012.Source:

5、MillennialMedia,Q32012.Insights:GameswerethenumberoneapplicationcategoryontheMillennialADSUPPORTEDREVENUEINMediaplatforminQ32012(ChartA),apositionthecategoryhasheldMOBILEGAMEAPPLICATIONSforeachquarterof2012.Thispositiononourplatformmirrorsthepopular

6、ityofgameapplicationsinmobileappstores,suchasiTunesandGooglePlay;Gamesarethenumberoneapplicationcategoryineachofthesestores.GREWTheGamescategorycontainsadiversemixofgamingapplicationsforeverykindofuseratanylevelofdifficulty.Thebreakoutofgameapplication

7、sonourplatformbysub-channelisshowninChartB.Arcadegames,suchasthosethatleadacharacterthroughaseriesoflevels,accountfor30%ofthegameapplicationsfromwhichweseeimpressions.Wordgamesarethesecondlargestsub-channelof119%mobilegameapplications(ChartB).Thepopu

8、larWordsWithFriendsgame,bydeveloperZynga,pairsasocialaspecttothegamingYEAROVERYEARIN2012experiencebyallowingplayerstofindsocialmediafriendsasopponentsandchatthroughtheapplication.Source:eMarketer,October2012.Visitwww.millennialmedia.com/mobile-intel