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1、SoniaLivingstoneRelationshipsbetweenmediaandaudiences:prospectsforaudiencereceptionstudiesBooksectionOriginalcitation:OriginallypublishedinLiebes,TandCurran,J.Media,ritualandidentity:essaysinhonorofElihuKatz.London,UK:Routledge,1998,pp.237-255.©1998SoniaLivingstoneThisversionavai
2、lableat:http://eprints.lse.ac.uk/1005/AvailableinLSEResearchOnline:October2008LSEhasdevelopedLSEResearchOnlinesothatusersmayaccessresearchoutputoftheSchool.Copyright©andMoralRightsforthepapersonthissiteareretainedbytheindividualauthorsand/orothercopyrightowners.Usersmaydownloadan
3、d/orprintonecopyofanyarticle(s)inLSEResearchOnlinetofacilitatetheirprivatestudyorfornon-commercialresearch.Youmaynotengageinfurtherdistributionofthematerialoruseitforanyprofit-makingactivitiesoranycommercialgain.YoumayfreelydistributetheURL(http://eprints.lse.ac.uk)oftheLSEResear
4、chOnlinewebsite.Thisdocumentistheauthor’ssubmittedversionofthebooksection.Theremaybedifferencesbetweenthisversionandthepublishedversion.Youareadvisedtoconsultthepublisher’sversionifyouwishtocitefromit.Relationshipsbetweenmediaandaudiences:1ProspectsforaudiencereceptionstudiesSoni
5、aLivingstoneMedia@LSELondonSchoolofEconomicsandPoliticalScienceHoughtonStreet,LondonWC2A2AEUnitedKingdomTel+441719557710/4Fax+441719557565EmailS.Livingstone@LSE.AC.UKOriginalCitation:Livingstone,S.(1998)Relationshipsbetweenmediaandaudiences:Prospectsforfutureaudiencereceptionstud
6、ies.InLiebes,T.,andCurran,J.(Eds.),Media,RitualandIdentity:EssaysinHonorofElihuKatz.London:Routledge.1AnearlierversionofthispaperwaspresentedtoThemediaandthepublic:Rethinkingthepartplayedbythepeopleintheflowofmasscommunications.InternationalSymposiuminhonorofElihuKatz,Jerusalem,M
7、ay1996,andtothe46thInternationalCommunicationAssociationAnnualConference,Chicago,1996.Iamgratefultothemanycolleagueswhohavecommentedonearlierversionsofthispaper.1TheproblemsandpossibilitiesforaudienceresearchThispapersetsouttoask'whatnext'foraudienceresearch.'Audiencereceptionana
8、lysis','receptionstudies'or'audienceethn
