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1、EmotionalDesignTLFeBOOKThispageintentionallyleftblankTLFeBOOKALSOBYDONALDA.NORMANTheInvisibleComputerThingsThatMakeUsSmartTurnSignalsAretheFacialExpressionsofAutomobilesTheDesignofEverydayThingsThePsychologyofEverydayThingsUserCenteredSystemDesign:NewPerspect
2、ivesonHuman-ComputerInteraction(EditedwithStephenDraper)LearningandMemoryPerspectivesonCognitiveScience(Editor)HumanInformationProcessing(WithPeterLindsay)ExplorationsinCognition(WithDavidE.RumelhartandtheLNRResearchGroup)ModelsofHumanMemory(Editor)MemoryandA
3、ttention:AnIntroductiontoHumanInformationProcessingTLFeBOOKTLFeBOOKWhyWeLove(orHate)EverydayThingsDonaldA.NormanBASICAMEMBEROFTHEPERSEUSBOOKSGROUPBOOKSNEWYORKTLFeBOOKCopyright©2004byDonaldA.NormanPublishedbyBasicBooks,AMemberofthePerseusBooksGroupAllrightsres
4、erved.PrintedintheUnitedStatesofAmerica.Nopartofthisbookmaybereproducedinanymannerwhatsoeverwithoutwrittenpermissionexceptinthecaseofbriefquotationsembodiedincriticalarticlesandreviews.Forinformation,addressBasicBooks,387ParkAvenueSouth,NewYork,NY10016-8810.B
5、ookspublishedbyBasicBooksareavailableatspecialdiscountsforbulkpurchasesintheUnitedStatesbycorporations,institutions,andotherorganizations.Formoreinformation,pleasecontacttheSpecialMarketsDepartmentatthePerseusBooksGroup,11CambridgeCenter,Cambridge,MA02142,ors
6、pecialmarkets@perseusbooks.comDesignedbyLovedogStudioLIBRARYOFCONGRESSCATALOGING-IN-PUBLICATIONDATANorman,DonaldA.Emotionaldesign:whywelove(orhate)everydaythings/DonaldA.Norman.p.cm.Includesbibliographicalreferencesandindex.ISBN0-465-05135-91.Emotionsandcogni
7、tion.2.Design—Psychologicalaspects.3.Design,Industrial—Psychologicalaspects.I.Title.BF531.N672004155.9'H—dc21040506/10987654321TLFeBOOKToJulieTLFeBOOKThispageintentionallyleftblankTLFeBOOKContentsPrologue:ThreeTeapots3PartI:TheMeaningofThings1AttractiveThings
8、WorkBetterI72TheMultipleFacesofEmotionandDesign35PartII:DesigninPractice3ThreeLevelsofDesign:Visceral,Behavioral,andReflective634FunandGames995People,Places,andThingsI35TLFeBOOKContents6E