Embedding_Sustainability.pdf

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1、embeddingsustainabilityinorganizationalcultureAHow-toGuideforExecutivesPreparedbyDr.StephanieBertelsSimonFraserUniversityandNBS1CoverimagecourtesyofHaworth,Inc.

2、PHOTOGRAPHER:PhilipCastleton293%ofCEOsseesustainabilityasimportanttotheircompany’sfuturesuccess.Yet,mostdonot

3、knowhowtoembedsustainabilityintotheircompany.3Whatareyoudoingtodevelopacultureofsustainability?4embeddingsustainabilityinorganizationalcultureAHow-toGuideforExecutives2010NetworkforBusinessSustainabilitynbs.net5Sustainabilityhasbecomeanincreasinglyimportantpartofdoingbu

4、siness.A2010AccentureglobalsurveyofmoreHowissustainabilitydifferentfromotherculturethan700CEOsfoundthat93percentchangeinitiatives?seesustainabilityasimportanttotheirOrganizationslaunchchangeinitiativesonaregularbasis.Infact,manyorganizationsarecompany’sfuturesuccess.und

5、ergoingmultiplechangeinitiativessimultaneously.Thereisawealthofresearchonimplementingtotalqualitymanagement,buildingculturesofhealthandsafetyorbuildingHowever,manybusinessleadersculturesofcompliance.Whilethelessonslearnedfromthesekindsofculturechangemaystruggletobuildsu

6、stainabilityintoproveuseful,ashifttowardsacultureofsustainabilitypresentssomeuniquechallenges.theirday-to-dayoperations.And,Mostorganizationalchangeinitiativesareboundedandinternal.Incontrast,sustainabilityprogramsareoftensustainabilityispartofabroadersocietalagendathat

7、extendsbeyondtheorganization.dependentonakeyleader.ExecutivesExternalforcesoftenprovidethemotivationforasustainabilitychangeinitiative.Whenandseniormanagerswanttoknowthechangeismotivatedinternally,itmaybedrivenbyadesireto‘dotherightthing’,howto‘sustain’sustainabilityove

8、rratherthananefforttoimprovecompetitiveness.Furthermore,keyleversrequiredforchangemaybebeyondthecontroloftheorganization—thepowermayresideinthelongterm.Tomakesustainabilitytheorganization’ssupplychainorwithitskeystakeholders.Thisoftenmeansthataneveryday,enduringpartofth

9、eorganizationsembarkingonasustainabilityjourneymustbewillingtocollaborateorganization,itneedstobecomewithother