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1、strategy+businessISSUE77WINTER2014KingsoftheCloudTheleadingcompaniesinthetechindustryarereworkingtheirbusinessmodelstodelivereverything-as-a-service.BYOLAFACKER,GERMARSCHRÖDER,ANDFLORIANGRÖNEREPRINT00285essayTECHNOLOGYbusinessdigitizationpossible.technologyCurrenttechnologytrendsareloweringthepr
2、icesofITservicesandsoftware,andshiftingthemfromoutrightpurchasestoflexiblesubscriptions.Forthesuppliersofdigitization,thismayinitiallypushdownITrevenues,butinthelon-gerrunitcouldlockincustomerrelationships,enablespeediercus-tomizationofproductsandservices,andintensifyinnovationandglobalexpansion.
3、Theneteffectmaybeto1concentratebusinessfurtheraroundthetopfewindustryplayers,whichwillalloffercloud-basedplatformsKingsoftheCloudatamassiveglobalscale.ThesetrendsareevidentinStrategy&sthirdannualanalysisofTheleadingcompaniesinthetechindustrytheGlobalICT50,theleadingpro-arereworkingtheirbusinessm
4、odelstodelivervidersofinformationandcommu-nicationstechnologyforenterprises.everything-as-a-service.Eachyear,weanalyzeandranktheinfluenceandbusinesssuccessofthebyOlafAcker,GermarSchröder,utility-likefashion,connectedover50largestpubliclyheldcompaniesandFlorianGrönetheInternet.Bothpubliccloudsthat
5、supplydigitization-relatedprod-(sharedbycustomers)andprivateucts,services,andinfrastructuretohetransitiontoadigitizedclouds(dedicatedtoonecom-businesses,governments,andotherbusinessenvironmentispany)arerapidlyincreasingtheirorganizationsaroundtheworld.Thappeningwithremark-ablespeed.Companiesareg
6、ather-ingandanalyzinghugeamountsofCurrenttrendsareloweringthedata,transformingtheirmanufac-turingprocesseswithdigitalfabri-pricesofITservicesandsoftware,cationandothertechnologies,andandshiftingthemfromoutrightincorporatingtheInternetofThingsintheirproductsandprocesses(seepurchasestoflexiblesubsc
7、riptions.AStrategistsGuidetotheInternetofThings,byFrankBurkitt,s+b,Winter2014).Thecompaniesatthepowerandprevalence.WithouttheOurgoalsaretoprovidetheindustryforefrontofthesetechnologyindus-cloud,itwouldbefarmorediffi-withaview
