企业文案-国际化企业文化设计文案

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1、中国人力资源开发网（简称:中人网www.chinahrd.net）WhatCultureIs1PDF文件使用"pdfFactoryPro"试用版本创建ÿwww.fineprint.com.cnCultureisthecombinationofthevaluesandbeliefsthatWhatCultureIsprovidedirectionandenergytowhatpeopledoeachdayClimateCulturalartifactsandmanifestationsNormsCultureisvisibleallaroundtheSymbolsorgani

2、sationinmanyartifactsandmanifestations,suchasPhilosophyperformancestandards,icons,mythsandstories,rituals,traditions,thelanguagepeopleadopt,andthewayrelationshipsValuesareencouragedtodevelop.BeliefsThecoreoressenceofcultureItsunderpinningsValuesandbeliefsarethedeeplyseatedunderpinningsthat

3、influenceindividualandorganisationalbehavioureveryday.Forexample:Theyinfluencethewaypeoplearerewarded(collectively/individually/both)orthewaytheyareencouragedtoaskpermissionbeforetakingrisksSource:TheParadoxPrinciples,ThePwCChangeIntegrationTeam,1996.2PDF文件使用"pdfFactoryPro"试用版本创建rwww.finep

4、rint.com.cnTheeffectofcultureoncompetitiveperformancebuildsinWhatCultureIslayersShapersCreation,reflection,reinforcementofcultureManifestationsContentandImpactLeadershipmanifestationsofcultureImpactonactionsorganisationalClimateinteractionsPerformanceResultsmeasuresNormsEffectonbusinessres

5、ultsPeoplepracticesSymbolsBehavioursPERFORMANCEVision,purpose,PhilosophyDecisionsandstrategyValuesStructureBeliefsCompetitivecontextSource:TheParadoxPrinciples,ThePwCChangeIntegrationTeam,Irwin,1996.3PDF文件使用"pdfFactoryPro"试用版本创建rwww.fineprint.com.cnCultureandvaluesneedtobeseeninthecontexto

6、ftheWhatCultureIswholeorganisationandit’sbusinesssystemDIRECTION/IDENTITYFACTORSOPERATIONALFACTORSORGANIZATIONPERFORMANCEOrganizationManagementBusinessStructureProcessesProcessesBusinessPlanning•Product/serviceInternal•FormalstructureExternalMission/Vision/•Resourceallocationoperations•Sup

7、portingrelationshipsBusinessObjectives•Operationalstrategy•Support/logisticsExternal•Levelsofauthority•Workdesign•Supplychain•CoreCompetenciesEnvironment•Organizational•Alliancemanagementmanagement•Profitability•Financialmanagement•Productivitypurpose•Integrat