Springer.Business.Idea.The.Early.Stages.of.Entrepreneurship.2005.[ISBN354022663X]

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1、TheBusinessIdeaSorenHougaardTheBusinessIdeaTheEarlyStagesofEntrepreneurshipWith20Figuresand17TablesSpringerSorenHougaard3Loewaenget2960RungstedKystDenmarkshougaard@amsgroup.dkCo-publicationbySpringerHeidelberg,GermanyandSamfundslitteratur,Frederiksberg,Denmark.Theorigina

2、lwaspublishedin2004,ISBN87-593-1106-1TheDanishtitleis:Forretningsid^enCataloging-in-PublicationDataLibraryofCongressControlNumber:2004112219ISBN3-540-22663-XSpringerBerlinHeidelbergNewYorkThisworkissubjecttocopyright.Allrightsarereserved,whetherthewholeorpartofthemateria

3、lisconcerned,specificallytherightsoftranslation,reprinting,reuseofillus•trations,recitation,broadcasting,reproductiononmicrofilmorinanyotherway,andstorageindatabanks.DuplicationofthispublicationorpartsthereofispermittedonlyundertheprovisionsoftheGermanCopyrightLawofSepte

4、mber9,1965,initscurrentversion,andpermissionforusemustalwaysbeobtainedfromSpringer-Verlag.ViolationsareHableforprosecutionundertheGermanCopyrightLaw.SpringerisapartofSpringerScience+BusinessMediaspringeronHne.com©SpringerBerlin•Heidelberg2005PrintedinGermanyTheuseofgener

5、aldescriptivenames,registerednames,trademarks,etc.inthispublica•tiondoesnotimply,evenintheabsenceofaspecificstatement,thatsuchnamesareexemptfromtherelevantprotectivelawsandregulationsandthereforefreeforgeneraluse.Hardcover-Design:ErichKirchner,HeidelbergSPIN1130783942/31

6、30-543210-Printedonacid-freepaperContentsPreface7Introductionandsummary91.Entrepreneurshipasacompetency231.1Entrepreneurshipasaconcept241.2Whobecomesanentrepreneur?271.3Thebasiccompetenciesoftheentrepreneurialprocess281.4Entrepreneurshipasaprocess291.5Invention,innovatio

7、nandentrepreneurship311.6Inventory:Entrepreneurialmotivesandcompetencies352.Creativemarketinsight432.1Solutionversusproblemorientation432.2TheFour-Leaf-CloverModel462.3Occurrencesinadiagnosticperspective492.4Incongruitiesasasourceofideas552.5Innovationasaproblemdetector5

8、82.6Missinglinks602.7Inventory:creativemarketinsight613.Thewindowofopportunity693.1Thewindowofopportuni