1、最新BEC高级重点词汇解析Black Monday (股市狂跌的)黑色星期一Blockbuster 大力促销，生意兴隆e.g. All the major groups are currently looking for the blockbuster remedies of the twenty-first century which will keep theirprofits at current levels.目前所有的大型企业都在寻找如何在21世纪大力促销的灵丹妙药，以使利润保持目前水平。Block release （到高校进行
2、一周或几周的）短期脱产进修e.g. We are short-staffed at the moment as two of our team are on block release.我们目前人手不足，因为小组里有两人脱产学习。Blue chip 蓝筹股,绩优股e.g. She put her money into blue chips .她把钱投资在绩优股上Bond 债券e.g. Government bonds are usually considered to be a safe investment.Bonus 奖金e.g. W
3、e will pay everyone an extra bonus at Christmas.Bonus point 消费（奖励）积分e.g. These bonus points add up to free air miles or cash discounts.Bonus share 红利股e.g. Free shares are given to long-term share holders are called bonus share.Book-entry security 记账式证券（由财政部或政府机构发行的证券，无须进行
4、实物票据的转移，避免了遗失和被窃的可能性，而且还降低了处理成本）Book for visitors’ suggestions 顾客留言本e.g. The hotel has a book for visitors’ suggestions about improvement.Booking manager 订房（票）部经理brand extension品牌推广eg:1. The Coca-Cola Company might have been wiser to leave the old Coke alone and introduce
5、New Coke as a brand extension.可口可乐公司本应聪明一点,让老牌可乐照卖不误,同时将新口味可乐作为品牌延伸推向市场.eg:2. The idea behind a brand extension strategy is that customers will accept the new productbecause they are already familiar with the brand name.品牌延伸策略背后的理念在于,顾客因为已经熟悉某种品牌名称而接受新产品brand identificati
6、on品牌识别eg: Brand identification insures shelf placement and other advantages in the distribution process.品牌识别确保了产品在货架上占有一席之地,同时也使销售过程中的其他优劣得到保证.brand image品牌形象eg: Mercedes cars have a quality brand image梅塞德斯汽车享有高质量的品牌形象brand leader领导品牌We are doing a survey to find out whi
7、ch is the brand leader in the coffee market.我们正在进行调查,找出咖啡市场中哪个品牌最受欢迎.Backer 资助人e.g. For thirty years, this wealthy American businessman wasthe backer of this enormously expensive project ofphotographing.30年来，这位美国富商一直是这项耗资巨大的摄影计划的资助人。Backlog 积压e.g. we are now faced with a
8、sizeable backlog of orders.目前我们面临的积压定单数量巨大。Backpack 背包e.g. The backpack-type parachute, which is
