service marketingnew

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1、服务营销目录服务营销基础...........................................................................................................................................................2一、服务营销与服务营销学(1).....................................................................

2、.................................................2一、服务营销与服务营销学(2)......................................................................................................................4一、服务营销与服务营销学(3).....................................................

3、.................................................................7一、服务营销与服务营销学(4)....................................................................................................................10二、服务市场(1)............................................

4、................................................................................................15二、服务市场(2)............................................................................................................................................23二、服

5、务市场(3)............................................................................................................................................24三、服务消费行为(1).............................................................................................

6、.......................................26三、服务消费行为(2)....................................................................................................................................29三、服务消费行为(3).......................................................

7、.............................................................................32服务设计与实施.....................................................................................................................................................39四、服务营销规划(1)....

8、................................................................................................................................39四、服务营销规划(2)...............................................................................................