4、馆等封闭性通路 WHS(Wholesaler):批发商2nd tier Ws:二级批发商DT(Distributor):经销商,分销商2ndDT:二级分销商DIST(Distributor System):专营分销商MW(Managed Wholesalers):管制批发商PW(Passive Wholesalers):传统批发商 DSD(Direct Store Delivery):店铺直接配送CSTD(Company Sells Third Party Delivers):我销他送DC(Dist
5、ribution Center):配送中心TPL(Third Party Logistics):第三方物流CRP(Contiuous Replenishment):持续补货CAO(Computer Assisted Ordering):计算机辅助订货PUR(Purchase):进货OOS(Out of Stock):缺货Inventory day:库存天数 SKU(Stock Keeping Uint):最小库存计量单位UPC:通用产品编码Bar Code:条形码 Slim(Slim):纤细,苗条(
6、包装)TC:铁罐包装AC:铝罐包装TP(TETRA PAK):利乐无菌包装(俗称纸包装)PET:宝特瓶(俗称胶瓶) POSM(Point of Sale Materials):陈列品GE(Gondola End):端架MIT(Marketing Inpact Team):卖场整合性陈列;堆箱TG(Type Genus ):堆头Island Display:堆头式陈列Floor Display:落地割箱陈列Pallet Display:卡板陈列Strip Display:挂条陈列Sidekick Di
7、splay:侧挂陈列Checkout Display:收银台陈列Cooler Display:冰柜陈列Secondary Display:二次陈列Cross Display:交叉陈列 PG(Promotion Girl):促销员P-T(Part-timer):临时工,特指临促POP(Point Of Purchase):门店广告Price discount:特价On-Pack:绑赠Sampling:试吃Road Show:路演,大型户外促销活动DM(Direct Mail ):商场快讯商品广告;邮报