the-smac-code.pdf

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1、TheSMACCodeEmbracingnewtechnologiesforfuturebusinesskpmg.com/inTableofcontentsForeword01ExecutiveSummary03Understandingtheenterpriseoftomorrow04WhatwilltheenterpriseofthefuturelooklikePre-digitalera05DigitalEra06Post-digitalEra07Thechangingenterprise0

2、8DecodingSMAC:whatdoesitmean?09ThefourpillarsofSMAC10Mobility11Analytics13CloudComputing16SocialMedia19TopIndianBrandonFacebookbylocalfans20SMACandIndia’sIT-BPOStrategy22Conclusion26AboutKPMGinIndia28AboutCII29©2013KPMG,anIndianRegisteredPartnershipan

3、damemberfirmoftheKPMGnetworkofindependentmemberfirmsaffiliatedwithKPMGInternationalCooperative(“KPMGInternational”),aSwissentity.Allrightsreserved.TheSMACCode

4、1ForewordThebusinesslandscapeischanging;weareenteringwhatmanycallthe‘post-digitalera’,wheret

5、heconfluenceofemergingtechnologiesisleadingtonewpossibilitiesforconsumers,enterprisesandtechnologyvendors.MultipleAsweenteranewdigitalage,technologytrends,includingsocialmedia,mobility,analyticsandcloudcomputingarefusingrelationshipsbetweencodedinform

6、ationsurroundingcustomersboostingagilitywithintheenterpriseandinpeopleandcompaniesalignedthemarket,andleadingtoincreasedcollaborationamongwiththeinternetofthingswillinternalandexternalstakeholders.reshapehowweliveandwork.The‘post-digitalcustomer’islea

7、dingtoseismicchangesinbuyingbehavior–atrendthatisleadingtorippleeffectsThegrowthofinformationisacrossthebusiness-technologyecosystem.Businessesalreadyseeingvaluechainshavetoadapttoanerainwhichcustomerspossessaundergotransformationfromwealthofinformati

8、on–frommultipledigitalsources–thatenablethemtotakeinformedbuyingdecisions.Thewidgetstodigits.SMACemergenceofsocialmedia,increasinglyaccessiblethroughwillbetheplatformthatsmartphonesandtablets,hasmadeinformationfromallwillenableorganisationsacrossthewo

9、rldaccessibleatthetouchofabutton.todriveconsumerizationTwomoretechnologyenablers–analyticsandcloudoftechnology,includingcomputing–willplayacriticalroleinallowingbusinessestotapintotheircustomersandunderstandtheirbuyingEnterpriseIT.Earlyadopter