资源描述：
《英文商务信函范文、格式及常用词汇》由会员上传分享，免费在线阅读，更多相关内容在应用文档-天天文库。
1、英文商务信函范文ParagraphOne:AttractingAttention Thefirstsentencemustgetthereader'sattention.Askingaquestioninwhichtheanswerisguaranteedtobe"yes"isagoodwaytostart."Wouldyouliketoimproveyourlife?"Theopeningparagraph,infactthefirstsentence,shouldexcitecuriosityorattracttheattentioninsomewaytha
2、twillmakethereadercontinuetoreadtheletter. Themostdifficultparagraphtowriteinasalesletteristhefirstone.Youhavejustafewsecondstogetthereader'sattention. Wouldyouliketoseeyourfactory'sproductionincreaseby15%ormore? Wouldn'tyouprefertohaveyourweddingpicturestakenbytheleaderinthefield?
3、 Anotherwaytostartasalesletteristowriteasentencethatwillsurpriseorshockthereader. In1996wehelpedover250smallbusinesseslikeyourstoincreasetheirproductivity. ExampleA: LocatedinMoscow,weproduceawidevarietyofsocksandhosieryitemsinacotton-woolen-nylonblendformen,women,andchildren.Thes
4、esocksareofgoodquality,arepopularwithcustomers,andsellwell.Ourtotalproductionaverages10millionpairsperyear,70%forexportand30%forthedomesticmarket. ExampleB: WearehappytoannouncethatwearenowofferingthissameservicetoAmericanimportcompanieslikeyours.FromourofficeinNewDeli,theheartoflow
5、costandgoodqualityready-to-weargarments,wecansupplyyourcompanywithwhateverkindofapparelyouwouldlike. ParagraphThree:ConvincingtheReader Ifyouhavedoneyourworkwelltothispoint,thereaderisalreadyinterestedandispartiallyconvinced.Youmustconvincereadersthatitistotheiradvantagetobuyyourpro
6、ductoruseyourservice. Ifthereaderhasreadyourlettertothispointthenhe/sheisinterestedinyourproduct.Paragraphthreeconvinceshim/hertobuyit.Itisherethatyoushowwhatbuyingyourproductwouldmeantothereader.29 ExampleB: ThewiderangeofIndianexportcompaniesthatweworkwithinsureyouofgettingjustth
7、eitemsthatyouarelookingfor.Whetheritbebabywear,children'swear,ladiesandmen'souterandunderwear,leatherwear,socks,belts,bags,shoes,orhouseholditemssuchasbedlinen,towels,bathrobes,ortableclotheswecanmakesurethatyougetthequantityyouneedatthebestpossibleprice.Andourstaffofqualitycontroller
8、sinsu
