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1、窗体顶端应用材料分析研究报告——AppliedMaterials:CompetingforWorldDominance联系购买电话：010-82863480公司名称：佐思信息公司地址：北京市海淀区苏州街18号院长远天地大厦A2座1008-1室（100080）2010-6摘要Ifyou'recompetingwithAppliedMaterials,youshouldreadthisreport.IfyournotcompetingwithAppliedMaterials,thinkagain,andreadthisreport.AppliedMaterials'
2、aggressivestanceintheequipmentindustrymeansthatnocompanyissafe.AppliedMaterials'productstrategiesarebasedonasixfoldfocus:1.Providingsolutionstousers'problems.AppliedMaterials'producttechnologyisbasedonidentifyingandsolvingusers'problemsmoresothanofferingthelatesttechnology.Thecompany
3、waswellawareintheearly1980softhevacuumproblemsandrelatedcostsassociatedwiththesinglechamber-batchprocesstechnologythatwasusedbytheentireindustry.AppliedMaterialsdecidedasearlyasin1985toswitchtothesinglewafer,multi-chambertechnology(SWMC)--technologythatsolvedthevacuumproblems.In1987t
4、hecompanycommercializeditsfirstSWMCequipment.AppliedMaterialsisalsocontinuallyimprovingitsproductsratherthandiscontinuingalineandreplacingitwithanotherline.2.Developingandkeepingcoretechnologyin-house.AppliedMaterials'coretechnologyconsistsofdeposition,etching,ionimplantation,thermal
5、processing,andCMP.Thetechnologyisdeveloped,designed,andmanufacturedinternallyratherthanboughtthroughacquisitions.Onlymetrologyandinspectionbecameacoretechnologythroughacquisition3.Processintegration.ThisisAppliedMaterials'majorstrength,asthecompanyisprovidingprocesssequenceintegratio
6、nthroughclustering.Inthismethodseveraldifferentprocesschambersarecapableofoperatinginconcertonthesameplatform.Thisinturn,enhancesproductivityandminimizesthecustomers'capitalinvestments.4.Reducingthecostofownership.Inadditiontoprocessintegrationstrategy,AppliedMaterials'focusedplannin
7、g,designing,andmanufacturingoperationledtothestrategyofdevelopinginternallyonlythreeplatforms--thePrecision,Endura,andCentura--toprovideitscustomerswithsystemflexibility,minimumcapitalinvestment,andminimumcostofoperation.Anewproductisnotcommercializedunlessthecompanycanproveasubstant
8、ialreduction
