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1、第11页TheSymbolismofRedandBlackinChineseandWesternCulturesColorplaysavitallyimportantroleintheworldinwhichwelive.Colorcanswaythinking,changeactions,andcausereactions.Itcanirritateorsootheyoureyes,raiseyourbloodpressureorsuppressyourappetite.Whenusedintherightways,colorcansaveonenergyc
2、onsumption.Whenusedinthewrongways,colorcancontributetoglobalpollution.Asapowerfulformofcommunication,colorisirreplaceable.Redmeans"stop"andblackmeans"serious"Trafficlightssendthisuniversalmessage.Likewise,thecolorsusedforaproduct,website,businesscard,orlogocausepowerfulreactions.Tak
3、eredforexample:RedisthebasiccolorofhomageinChineseculture,whichshowsChineseinspiritualandphysicalpursuing.Redcansymbolizemanythings,fromblood,tolove,toinfatuation.Basicallyredsymbolizesstrongemotions,orthingsofstrongemotionsratherthanintellectualideas.Forexample,redcansymbolizeexcit
4、ement,energy,speed,strength,danger,passion,andaggression.Takeredforexample:Blackcomedy:creatingcomedyoutofatragiceventorsituation.Blackcoffee:coffeewithoutmilk.Blackbelt:thehighestawardedbeltinthemartialarts.Blackball:votingagainstsomeoneinasecretmannertopreventhimorherfrombecominga
5、memberofaclub.Blackmail:todemandpaymentoractionbymeansofathreat.Blacksheep:abadcharacterinanotherwiserespectablegroup.Blackday:abadday,oroftenusedbeforethenameofaparticulardaytosymbolizeatragicevent,blackTuesdayorblackFridayforexample.I.TheSymbolicMeaningsofRedinChineseandWesternCul
6、tures1.1TheSymbolicMeaningsofRedinChineseCulturesRedisthebasicavocationcolorofourcountrycultures.IthasmanifestedtheChineseonspiritualandthematerialpursue.它象征着吉祥、喜庆，ifthepersonwhichfacilitatestheotherpeoplehappymarriagecalls"红娘"，喜庆日子要挂大红灯笼、贴红对联、红福字；男娶女嫁时贴大红"喜"字，weoftensaysomeplaceliv
7、elyandprosperously,sowecallit"红火"；形容繁华、热闹的地方叫"红尘"吉林华桥外国语学院毕业论文用纸第11页；它又象征革命和进步。TheChineseCommunistPartyinitialpoliticalpoweriscalled“红色政权”，最早的武装叫“红军”，Thepersonrequestsprogressesinpoliticsand,intheservicestudies,wecallit“又红又专”等；它也象征顺利、成功，ifperson'scircumstancesareverygood,wecallit"走红
8、"、"红极一时"，得到上司宠信的叫"红
