优酷“微生活”策划案

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1、“优酷‘微生活’”竞标方案小组成员：付婉君何理金红莲刘彤花召辉李明珠张昊24前言随着信息时代的快速发展，各种各样的通讯工具和传播媒介开始开始大量涌现，由最早的书信传播，到现在的的有线电话、无线电话、手机、网络等等。多种多样的通讯方式为人们的生活带来了极大的方便。视频网站是指在完善的技术平台支持下，让互联网用户在线流畅发布、浏览和分享视频作品。除了传统的对视频网站的理解外，近年来，无论是P2P直播网站，BT下载站，还是本地视频播放软件，还将向影视点播扩展作为自己的一块战略要地。影视点播已经成为各类网络视频运营商

2、的兵家必争之地。24目录一、公司介绍·········································P3（一）组织机构··········································P3（二）服务项目··········································P4（三）竞标优势··········································P5二、新媒体（网络）市场分析···························P6（

3、一）市场前景分析·······································P6（二）未来发展预测·······································P8（三）竞争对手分析·······································P9（四）优酷SWOT分析·······································P11三、活动分析··········································P12（一）活

4、动前景···········································P12（二）24活动介绍···········································P12（一）活动宗旨···········································P14（二）品牌个性···········································P14（三）活动定位········································

5、···P14（四）活动主题···········································P15（五）活动推广···········································P15（六）活动执行···········································P16（七）活动奖励···········································P17（八）宣传模式································

6、···········P18一、广告文案··········································P19二、预算··············································P22三、活动评估··········································P2324优酷“微生活”策划案一、公司介绍沈阳非常完美影视广告公司，是一个综合全案服务类型的公司，它成立于2008年，一直秉承着“为客户创造价值，就是我们的价值”这一理念。虽成立时间

7、不长，但发展十分迅速，创造了一系列的广告神话。是一家从策划、拍摄、制作到投放推广，一条龙服务的专业影视广告公司，主要从事影视广告、企业专题片、纪录片策划及制作；电视媒体、户外媒体投放；企业形象推广和MTV；以及各种文化活动组织、策划、推广等多功能的影视文化传播公司。（一）组织机构设有客服部、创作部、摄制组、制作部、媒介部等专业部门。拥有先进的摄制设备，并通过开放性的创作实体为国内外的过百家公司提供服务，不断拓展制作领域，创造出许多成功作品。诚信进取、精心制作的服务宗旨，精湛的技术、优越的出品，在业界享有良好的

8、口碑和信誉，并形成一定的影响力。24（二）服务项目1、数字、高清拍摄企业形象宣传片、影视广告、产品演示片、培训片、歌手MTV拍摄、文艺晚会、开业庆典、会议讲座、婚礼宴会、模特走秀等。2、电视媒体带录电视节目栏目服务，地区电视、电台广告业务。3、后期制作影视后期剪辑、3D片头、动感特效、绚丽场景、三维二维动画、平面设计、DM报投放。24（三）竞标的优势1、高素质的专业人才：由众多有影视广告制作、专业设