marketing-in-less-than-1000-words.pdf

《marketing-in-less-than-1000-words.pdf》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、MarketinginLessThan1000WordsProbablythemostcondensedprimeryou’lleverreadonbuildingandmarketingyourbusiness.ByRobBurnsSmashwordsEditionCopyright2012RobBurnswww.reactor15.comSmashwordsEdition,LicenseNotesThankyoufordownloadingthisfreeebook.Youarewelcom

2、etoshareitwithyourfriends.Thisbookmaybereproduced,copiedanddistributedfornon-commercialpurposes,providedthebookremainsinitscompleteoriginalform.Ifyouenjoyedthisbook,pleasereturntoSmashwords.comtodiscoverotherworksbythisauthor.Thankyouforyoursupport.#

3、##Whatismarketing?It’stheartoffindingbuyersforproductsandservicesataprofit.Find,buildorcreateagreatproductwhichpeoplewant.How?Identifyabuyingaudiencewithanitchthatyoucanlearntoscratchbetterthananyoneelse.Simply,solveproblemsataprofit.Thegreaterthepro

4、blemyoucansolve,thegreaterthepotentialprofit.Forgetyouaresellingmerelyaproduct/service.Youareactuallymarketinganexperience.Thatis,theentireexperienceofa)learningabouttheproductb)wantingitc)orderingitd)gettingitande)satisfactioninusingit.Createtheexpe

5、riencewhichyourcustomerwantstohavethroughouttheentiretimetheyareincontactwithyou.Identifyinterestedbuyers.Aimonlyevertospeaktothepeoplewhoaremostready,willingandavailabletobuyyourproduct.Focusyourmarketingresourcesruthlesslyonconvertingthesepeoplefor

6、maximumreturnoninvestment.Don'twastemoneytalkingtopeoplewhowon'tbuyandwhowillneverbuyyourproduct–evenifyouthinktheywouldbenefit.Youmustcommunicateanddramatisewhatcustomersaregoingtogetoutofyourproducttoconvertthem.Clearlypictureyouridealcustomer.This

7、isthepersonyouwanttofindandspeakto–andallofyourcommunicationsshouldbeaboutspeakingtothem.Yourjobinmarketingistomakeiteasyforthecustomertochoosetospendtheirmoneywithyou.Howeffectivelyyoudothatistheultimatetestofmarketing.Yourmarketingmustfocusonyourcu

8、stomer’sconcerns,problems,anxieties,hopes,frustrationsandhowyourproductwillbringmore/lessofeach.Identifymarketingchannels(waysofreachingcustomers)mostlikelytoconvertstrangersintocustomers.Offerrealvalue.Valueishowmuchbenefityourcustomergetsoutofsomet