“辣惑”主体餐厅设计

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1、ClassifiedIndex:UniversityCode:10075U.D.C:NO:20120955ADissertationfortheDegreeofM.Arts“LaHuo”themedrestaurantdesignCandidate：SunXingSupervisor：Prof.SunZhengAcademicDegreeApplied：ProfessionalDegreeSpeciality：MasterofFineArtsUniversity：HebeiUniversityDateof

2、OralExamination：April,2015摘要摘要近几年，随着人们都市生活水平的提高，餐饮行业被融入到人们的生活中，成为人们茶前饭后讨论的话题。特别是在追求个性化的今天，以80、90后为主的时尚、年轻的消费群体，他们开始追逐那些主题性、个性化更为突出的餐厅，并成为他们交流、互动、体验的平台。因此，那些餐饮企业为了迎合大众的消费需求，不得不转型，把主题餐厅作为企业的发展方向，并逐渐成为一种文化现象。本文通过对当前市场上主题餐厅的经营理念和设计趋势进行分析，针对本项目结合当前主题餐厅的现状，对“辣惑

3、”主题餐厅做出了准确的市场定位。其次，分析“辣惑”主题餐厅周围的环境状况，对餐厅的设计思路进行梳理，将主题餐厅空间功能进行合理的划分，优化室内空间格局。最后运用色彩、灯光、材料等设计手法，来营造出一个个性、时尚的主题餐厅，满足消费者的用餐心理，进一步提升品牌竞争力，使其在众多主题餐厅中脱颖而出。关键词：“辣惑”主题餐厅室内空间设计IAbstractAbstractInrecentyears,withtheimprovementofpeopletourbanlivingstandards,foodandbe

4、verageindustryhasbeenintegratedintothepeople'slife,becomepeopleChaQianFanHoudiscussiontopic.Especiallyinthepursuitofpersonalizedtoday,after80,90forthecityasthemainforceofthefashion,theyoungconsumergroups.Theybegantochasethethematicrestaurants,personalizat

5、ionismoreoutstanding,andbecometheircommunication,interactionandexperienceoftheplatform.Asaresult,thecateringenterprisesinordertocatertothedemandofthepublic,havetotransition,themedrestaurantastheenterprise'sdevelopmentdirection,andgraduallybecomeakindofcul

6、turalphenomenon.Thisarticlethroughtothecurrentthemerestaurantmanagementconceptanddesignonthemarkettrendanalysis,inviewofthesituationoftheproject,combinedwiththecurrentthemerestaurants,the"Lahuo"themerestaurantmadeaccuratemarketpositioning.Secondly,analyze

7、the"Lahuo"themerestaurantenvironmentcondition,therestaurant,thedesignideasforthethemerestaurantreasonabledivisionofspacefunction,optimizedinteriorspacepattern.Theuseofcolor,lighting,materialsandotherdesignmethods,tocreateapersonality,fashionthemerestauran

8、ts,meetconsumers'dining,furtherenhancethebrandcompetitiveness,tomakeitstandoutinthenumerousthemedrestaurant.Keywords:"Lahuo"themerestaurantInteriorspacedesignII目录目录第1章主题餐厅的现状分析.......................................