The-Fortune-at-the-Bottom-of-the-Pyramid-Eradicating-Poverty-Through-Profits

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1、PraiseforTheFortuneattheBottomofthePyramid“C.K.Prahaladarguesthatcompaniesmustrevolutionizehowtheydobusinessindevelopingcountriesifbothsidesofthateconomicequationaretoprosper.Drawingonawealthofcasestudies,hiscompellingnewbookoffersanintriguingblueprintforhowtofightpovertywith

2、profitability.”BillGatesChairmanandChiefSoftwareArchitect,Microsoft“TheBottomofthePyramidbelongsatthetopofthereadinglistforbusinesspeople,academics,andexpertspursuingtheelusivegoalofsustainablegrowthinthedevelopingworld.C.K.Prahaladwriteswithuncommoninsightaboutconsumerneedsi

3、npoorsocietiesandopportunitiesfortheprivatesectortoserveimportantpublicpurposeswhileenhancingitsownbottomline.Ifyouarelookingforfreshthinkingaboutemergingmarkets,yoursearchisended.Thisisthebookforyou.”MadeleineK.AlbrightFormerU.S.SecretaryofState“Prahaladchallengesreaderstore

4、-evaluatetheirpre-conceivednotionsaboutthecommercialopportunitiesinservingtherelativelypoornationsoftheworld.TheBottomofthePyramidhighlightsthewaytocommercialsuccessandsocietalimprovement—butonlyifthedevelopedworldreconceivesthewayitdeliversproductsandservicestothedevelopingw

5、orld.”ChristopherRodriguesCEO,VisaInternational“Animportantandinsightfulworkshowingpersuasivelyhowtheprivatesectorcanbeputatthecenterofdevelopment,notjustasarhetoricalflourishbutasarealengineofjobsandservicesforthepoor.”MarkMallochBrownAdministratorUnitedNationsDevelopmentPro

6、gramme“Mostpeoplerecognizethatpovertyisamajorproblemintheworld,yettheythrowuptheirhandsandsay,‘Whattodo?’NotsoC.K.Prahalad.TheFortuneattheBottomofthePyramidgivesushopeandstrategiesforeradicatingpovertythroughprofitsthatbenefitall.Passthisbookontothosewhoneedtoreadit.”KenBlanc

7、hardco-authorofTheOneMinuteManager®andTheSecret:WhatGreatLeadersKnow-AndDoInthefaceofacceleratingturbulenceandchange,businessleadersandpolicymakersneednewwaysofthinkingtosustainperformanceandgrowth.WhartonSchoolPublishingoffersatrustedsourceforstimulatingideasfromthoughtleade

8、rswhoprovidenewmentalmodelstoaddresschangesinstrategy,managementandfi