我国房地产企业微信营销策略研究

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1、DomesticandoverseasscholarshavedoneacertainamountstudyofV-chatmarketing．Scholarshavedoneadetailedstudyoftheapplication，disseminationandfuturedevelopmentofV-chatthroughV-chat’Sowncharacteristicsandthedevelopmentsituationundertheexternalmacroandmicroenvironment．Throughdee

2、pstudyofthesedocuments，authorfindsthatenterprisesneedtOmakefurtheranalysisandresearchofV-chatmarketingintheprocessofapplyingit．ThestudyofV-chatmarketingisstillnotenough．AlthoughtherearesomerealestatecompaniesbeginningtotrytoimplementV-chatmarketing，fewsucceeded．Thisisma

3、inlybecausetherealestateV-chatmarketingisjustemerging，thereexistmuchinadequacyinstrategyandtechnology．ButtherearealsosuccessfulrealestateV-chatmarketingcases．However,Wechatmarketingisintheearlydaysofdevelopmentandthereismoremarketresearchneedstobedone．Fornow,Wechatmarke

4、tinghasitsownproblemssuchasthelackofstrategicconsciousness，contentmanagementmechanism，customerservicemechanism，marketingconceptintegrationmechanismandemergencymanagementmechanism．So，Wechatmarketingstillhasalongwaytogo．WeshouldimprovetheWechatmarketingsystemandpushforwar

5、dthedevelopmentofWechatmarketingbyestablishingstrategicconsciousness，contentmanagementmechanismandcustomerservicemechanism，integratingmarketingconceptandmakingemergencyresponseplans．ThisarticlestudiesthenecessityofrealestateV-chatmarketingthroughtheanalysisoftherealesta

6、teV-chatmarketingstatusbyresearchmethodssuchasdocumentstudy,comparativestudyandcasestudy．Meanwhile，itexploredtherealestateV-chatmarketingmodelandproposedfeasiblestrategiesandwaystopromote，whichhasgreatsignificancebothontheoryandpractice．Thisstudyhelpstocarryoutrealestat

7、eV-chatmarketing，guidetherealestatecompanytodeterminethemarketingcontenttoacertainextent，andalsoprovidesstrategicadviceforrealestatetoCarryoutV-chatmarketing．Thisarticleisstronglyapplicableandhaspracticalsignificancefortherealestateindustry。Keywords：Wechat，marketing，rea

8、lestate摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯·ABSTRACT⋯⋯⋯”目录目录⋯⋯⋯⋯⋯⋯-⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯v一、绪论⋯⋯·(一)研究背景和意义⋯⋯⋯⋯