我国房地产企业微信营销策略研究

我国房地产企业微信营销策略研究

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时间:2019-03-03

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1、DomesticandoverseasscholarshavedoneacertainamountstudyofV-chatmarketing.Scholarshavedoneadetailedstudyoftheapplication,disseminationandfuturedevelopmentofV-chatthroughV-chat’Sowncharacteristicsandthedevelopmentsituationundertheexternalmacroandmicroenvironment.Throughdee

2、pstudyofthesedocuments,authorfindsthatenterprisesneedtOmakefurtheranalysisandresearchofV-chatmarketingintheprocessofapplyingit.ThestudyofV-chatmarketingisstillnotenough.AlthoughtherearesomerealestatecompaniesbeginningtotrytoimplementV-chatmarketing,fewsucceeded.Thisisma

3、inlybecausetherealestateV-chatmarketingisjustemerging,thereexistmuchinadequacyinstrategyandtechnology.ButtherearealsosuccessfulrealestateV-chatmarketingcases.However,Wechatmarketingisintheearlydaysofdevelopmentandthereismoremarketresearchneedstobedone.Fornow,Wechatmarke

4、tinghasitsownproblemssuchasthelackofstrategicconsciousness,contentmanagementmechanism,customerservicemechanism,marketingconceptintegrationmechanismandemergencymanagementmechanism.So,Wechatmarketingstillhasalongwaytogo.WeshouldimprovetheWechatmarketingsystemandpushforwar

5、dthedevelopmentofWechatmarketingbyestablishingstrategicconsciousness,contentmanagementmechanismandcustomerservicemechanism,integratingmarketingconceptandmakingemergencyresponseplans.ThisarticlestudiesthenecessityofrealestateV-chatmarketingthroughtheanalysisoftherealesta

6、teV-chatmarketingstatusbyresearchmethodssuchasdocumentstudy,comparativestudyandcasestudy.Meanwhile,itexploredtherealestateV-chatmarketingmodelandproposedfeasiblestrategiesandwaystopromote,whichhasgreatsignificancebothontheoryandpractice.Thisstudyhelpstocarryoutrealestat

7、eV-chatmarketing,guidetherealestatecompanytodeterminethemarketingcontenttoacertainextent,andalsoprovidesstrategicadviceforrealestatetoCarryoutV-chatmarketing.Thisarticleisstronglyapplicableandhaspracticalsignificancefortherealestateindustry。Keywords:Wechat,marketing,rea

8、lestate摘要⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯·ABSTRACT⋯⋯⋯”目录目录⋯⋯⋯⋯⋯⋯-⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯⋯v一、绪论⋯⋯·(一)研究背景和意义⋯⋯⋯⋯

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