04_Prototyping.pdf

《04_Prototyping.pdf》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、9/13/2011LearningfromIDEOOrganizeforrapiddesigniterationsPrototypesFailearlyandoftentoavoidcostlymistakesEmbraceearlyfailureLeveragethevalueofearlyinformationInformationismorevaluableearlyintheprocessPROTOTYPINGMistakesareextremelycostlylaterintheprocessProfesso

2、rAnerSelaPrototypesandSpecificationsPrototypinginNewProductDevelopmentSpecificationsPrototypesPrototypingisoftenthoughtofasanunnecessary,frivolousTheoryExperimentcomponentinthedesignprocess.“Webuildaprototypewhenweneedto‘sell’something”WhatissupposedWhathappensFinis

3、hed,expensiveprototypestohappenThiscouldnotbefartherfromthetruth.Experimentationistheinnovator’smostclassicpursuitandTheorydictatestheexperimentalagendamostvitaltool.ExperimentaldiscoveriesdrivethetheoryExperimentation=prototypingWithoutprototyping,innovatorswouldno

4、tbeabletoput“Justasmanagingthedialogbetweentheoryandexperimentfleshandbonesontheirideasandtestthem.isessentialtotheadvancementofphysics,managingtheThemeansbywhichinnovationmovesforwarddialogbetweenspecificationsandprototypesisessentialtotheadvancementofdesigninnovatio

5、n.”(MichaelSchrage)PrototypeTypesTheArtofPrototypingPhysicalShouldonlyconsumeasmuchtime,effort,andinvestmentasneededtocommunicateanidea,generateusefulfeedbackandevolvetheidea.“Right”Alpha,Beta,andFinalVersionsThemore“finished”aprototypeseems,thelesslikliklelyFocusedC

6、omprehensiveitscreatorswillbetopayattentionandbenefitfromfeedback.OftenNotFeasibleThegoalisnotto“finish”,buttolearnabouttheEquationsstrengthsandweaknessesoftheideaandidentifyModelingnewdirectionsfor…furtherexperimentation.Analytical19/13/2011RoughandRapidWhentoPrototy

7、pe?“Loweringthebar”:Atvirtuallyeverystepalongtheideationpathfaster,moreeffectiveExperimentoften,toflush-awaymistakesearly.anyoneintheorganizationcanfloatatrialballoon.“Failedexperimentsmakeroomforsuccess.”MoreisalmostalwaysbetterFdFeedbbkackonaloneprototpelonepr

8、ototypeiftisoftenconstidbthtrainedbythesocialsituation.Multipleprototypesmakeroomformorehelpful(andcandid)feedback.Co