25291206-Harvard-HBS-Casebook-2004.pdf

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1、HarvardBusinessSchoolManagementConsultingClubCaseInterviewGuideHarvardBusinessSchoolManagementConsultingClubCaseInterviewGuideCasescontributedbyManagementConsultingClubandconsultingcompanies.Note:CaseguideisstrictlyfortheuseofcurrentHBSManagementConsultingClubmembers.Nopartofthisdocumentmay

2、bereproducedortransmittedinanyformorbyanymeans—electronic,mechanical,photocopying,recording,orotherwise—withoutthepermissionofHBSManagementConsultingClub.TABLEOFCONTENTSINTRODUCTION:OVERVIEWOFTHECASE............................................................................................

3、....................................1OVERVIEWOFCASEFRAMEWORKS.............................................................................................................................................3PORTER’SFIVEFORCES......................................................................

4、...............................................................................................4MARKETING/STRATEGYCONCEPTSREVIEW–OVERVIEW.................................................................................................6MARKETING/STRATEGYCONCEPTSREVIEW–THE4CS.................

5、.....................................................................................7MARKETING/STRATEGYCONCEPTSREVIEW–THE4PS....................................................................................................24MARKETING/STRATEGYCONCEPTSREVIEW–CONTRIBUTIONANALYSIS...........

6、.....................................................28MARKETING/STRATEGYCONCEPTSREVIEW–MARKETSIZINGANDSEGMENTATION.........................................29OPERATIONSCONCEPTSREVIEW.............................................................................................................

7、...................................30PROFITABILITYFRAMEWORK......................................................................................................................................................31HELPFULHINTS...............................