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1、ChapterTitleHerePlease1It’smartial.It’smentaljudo.Whereyouusetheotherguy’senergytowin.It’smind-set.It’scharisma....[A]non-threat-eningapproachthatinmanywaysbuildsontheprincipleslaidoutlongagoinDaleCarnegie’sHowtoWinFriendsandInfluencePeople.—NewYorkTimesDescriptionofBobMay
2、er’sWinningMethodologyGettingthingstogoyourway:BobMayertellsyouwhattosayandhowtosayit.Thisisthekindofbookweallbadlyneedbutseldomsee.—RichardFreedman,RetiredCEO,PotteryBarnInc.RobertMayerskillfullyandwithmasterfulproseguidesusalongthepathtopowerfulpersuasion.Thejourneyismad
3、emoremeaningfulbecauseMayeris,infact,amasterofpersuasionstrategy.Preparetobeenlightenedwiththeturnofeverypage.—KathleenKelleyReardon,UniversityofSouthernCaliforniaMarshallSchoolofBusinessProfessorandAuthorofTheSkilledNegotiator:MasteringtheLanguageofEngagementApersuasionpr
4、oguidesusonanempoweringjourneythroughthe“mind-field.”Alongtheway,you’llhitrichlodesoftestedandprovenready-to-gotipsandplaysdesignedtoimpactandinfluencethedecisionsotherpeoplemake.—RobKautz,PresidentandCEO,WolfgangPuckWorldwide,Inc.ThispageintentionallyleftblankChapterTitle
5、HerePlease3HOWTOWITHOUTRAISINGYOURVOICE,WINANYLOSINGYOURCOOL,ARGUMENTORCOMINGTOBLOWS.ROBERTMAYERFranklinLakes,NJ4BookTitleHerePleaseCopyright©2005byRobertMayerAllrightsreservedunderthePan-AmericanandInternationalCopyrightCon-ventions.Thisbookmaynotbereproduced,inwholeorinp
6、art,inanyformorbyanymeanselectronicormechanical,includingphotocopying,recording,orbyanyinformationstorageandretrievalsystemnowknownorhereafterinvented,withoutwrittenpermissionfromthepublisher,TheCareerPress.HOWTOWINANYARGUMENTEDITEDANDTYPESETBYGINAM.CHESELKACoverdesignbyMa
7、daDesignInc./NYCPrintedintheU.S.A.byBook-martPressToorderthistitle,pleasecalltoll-free1-800-CAREER-1(NJandCanada:201-848-0310)toorderusingVISAorMasterCard,orforfurtherinformationonbooksfromCareerPress.TheCareerPress,Inc.,3TiceRoad,POBox687,FranklinLakes,NJ07417www.careerpr
8、ess.comLibraryofCongressCataloging-in-PublicationDataMayer,Robert,Howtowinanyargument:wit
