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ID:34142883
大小:2.27 MB
页数:8页
时间:2019-03-03
《Marketing_Apple_eBook.2011-02-09 17-46-06.pdf》由会员上传分享,免费在线阅读,更多相关内容在学术论文-天天文库。
1、Well...APPLEDOESN’THAVESOMEsellingyourproductforyou.JustasApplespecialplacewheretheirmarketingsecretshasharnessedthispowermorethananyarekept,unlessofcourseyoucounttheircompanyinhistorynowyoucantoo.SocharismaticCEO’sbrain.ThefivesecretsIeventhoughthesereallya
2、ren’tApple’ssecretsthesejustmaybeevenbetter.Hereofferherearecarefuldeductions,empiricalresultsandtheproductofmycareerasanaremyprovenideastohelpyoumarketlikeengineer,salesrep,productmanager,Appleandimproveyourbusinessandyourmarketingexecutive,parent,sonandav
3、idreputationatthesametime.AllIaskisthatconsumer(althoughnotnecessarilyinthatyousharethiseBookwitheveryoneandpleasecometoMarketingApple.comtoorder.)Thesesecretsaresupercondensedlearningsfrommynearlydecade-longtenureshareyourthoughts,ideasandcommentstoatApple
4、abouthowandwhypeoplespringimproveonourcollective‘secrets’.toaction.Sincethattime,I’veuncoveredOFCOURSETHEREALSECRETmanywaysthatcanenableanycompanytoistherearemorethanjustfivesecrets.Buttapintopeople’sinnatedesiretosharetheirpassionforproductsandhelpcreate“li
5、ft”-you’llhavetovisitmywebsite-orhireme-theirresistibleforceofmillionsofcustomerstolearntherest.Enjoy.CopyrightholderislicensingthiseBookundertheCreativeCommonsLicense,Attribution3.0http://creativecommons.org/licenses/by/3.0/PleasefeelfreetopostthiseBookony
6、ourblog,emailit,orlinktoitwithwhomeveryoubelievewillbenefitfromreadingit.Peoplebuywhatotherpeoplehave.PRODUCTSDON’Tplayer.TheyareinvitingyoutoheadphonesandyouareaFigureouthowtoaddSELL.PEOPLEDO.experiencetheApplelifestylememberoftheclub.Thinkbacksomethingtoy
7、ourproductthatandtobecomepartoftheiPodtothefirstPowerBook-itwasadoesforyouwhatApple’swhiteLookcarefullyatApple’siPodcommunity.UseanyotherMP3uniquedarkgreycolor(itwasheadphonesdo:givepeopleancommercials.You’llseelotsofplayerandyou’llheargoodpatternedafteracol
8、oreasywaytosellforyouwhilehappy,energeticpeopledancingmusic.UseaniPodandyou’lldesignedbyWhirlpool’smakingthemfeelliketheyareinsilhouetteagainstacolorfulfeelgood.You’llfitin.ProductRefrigeratorresearchto
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