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1、THERESEARCHOFABCCOMPANYLAUNDRYPRODUCTIONCAPACITYEXPANDINGINCHINAABSTRACTBackground:AsaworldPower500,ABCcompanyannualglobalturnoveris51billionEuroinyear2012,companygoalinyear2020isdoublethebusiness.ThethesisfirstanalyzethebasicsituationofthewholeindustryoftheFMCGcompanyABCbelongsto,i
2、ncludingtheclassificationofdailyuseproducts,marketingdevelopmentetc.Themainbusinessdevelopmentpointsareinthebigemergingmarkets:China,Brazil,Russia,SouthAfricaandIndia.WhileinEuropeanandUSmarkets,salestiesthepreviousyears,almostnotincreased.ThusastheleaderinBEMs,Chinashouldcontribute
3、moretothecompanygoal,alsobaseonthestablepriceofproduct,higherrequirementisontheChinaregionforvolume,meanwhilecostsavingpressureisstillthere.Asanimportantproductclassification,laundryproductsplayabigrolein万方数据thewholecompanybusiness,continuousincreasingofdemandfrom2nd,3rd,4thlevelcit
4、ydrivesthefastnessofproduction.ThecurrentmodeofHefeiplantplustheOEMsmaybehindtherequestinthefollowingyears,andalsoasmallexportbusiness.Nevertheless,ascompanyoperationstrategy,costcontrolisputinfirstpriorityforbusiness,changeisneeded,thussupplychainteamneedissueareasonablesolutiontot
5、his.Baseonthissituation,companyplanstoinvestanewplantinSiChuanprovince,increasingthecapacityinthesametimereducethetransportationcosttothesouthwestandnorthregions,asanimportanttacheofsupplychain,weneedtovalidate:capacitytransfertothirdparty,investnewthirdpartyandinvestWestplant,theop
6、timizedsolution,alsoneedcalculatethetotalcostbehindthis,makesuretherawmaterialandpackagingmaterialareontimeandinfullforproduction.Thefinalconclusionisinvestthewestplanttooptimizethewholecapacitynetwork,thisoptionisthemostcontinuousimproved,retainthetimeformachineandproductionlinemai
7、ntain,withouttouchingthecapacityalarmline80%.Atthesametime,baseontheadvantagesoflogistic,materialandconversioncost,theunitcostislowestamongtheotheroptionstocapacityexpanding,includingthetaxpaybackbythegovernment.Theexecutionafternewplantinvestment,includingplantqualitysystem,万方数据mat
8、erialsupplyqualityc
