基于微博的企业家个人品牌策略的研究

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1、华中科技大学硕士学位论文lowdegreeofproductinvolvement,intervieweesdonothavesignificantdifferencesinloyaltyonthefourkindsofentrepreneurs‘Micro-Blogstrategy.Underthehighdegreeofproductinvolvement,interviewees‘loyaltyonmentors-typeandtextbook-typeMicro-Blogissignificantlyhigherthanloyaltyondiary-ty

2、peandfriendsandfamily-typeMicro-Blog.Non-task-orientedintervieweesdonothavesignificantdifferenceonthefourkindsofentrepreneurs‘Micro-Blogstrategy.Task-orientedinterviewees‘loyaltyonmentors-typeandtextbook-typeMicro-Blogissignificantlyhigherthanloyaltyondiary-typeandfriendsandfamily-ty

3、peMicro-Blog.Basedonthesefindings,thisstudyprovidessomesuggestionsforenhancingentrepreneurs‘personalbrandthroughMicro-Blog.Keywords:Micro-BlogstrategyBrandloyaltyProductInvolvementUsingorientationIII华中科技大学硕士学位论文目录摘要.....................................................................

4、............................................IAbstract...........................................................................................................II1绪论1.1问题的提出..............................................................................................(1)1.2研究意义.......

5、..........................................................................................(2)1.3研究方法和技术路线............................................................................(3)1.4主要创新之处.........................................................................................(4

6、)2文献综述与假设提出2.1微博.........................................................................................................(6)2.2个人品牌.................................................................................................(8)2.3品牌忠诚..............................................

7、.................................................(10)2.4产品涉入度...........................................................................................(12)2.5使用导向................................................................................................(13)2.6理论基础与假设提出.........

8、............