微博的舆论监督及其影响——以宜黄拆迁自焚事件为例

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1、目录摘要„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„IIABSTRACT„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„III绪论„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„„Ⅴ一、微博及微博舆论监督理论概述..................................0（一）微博的产生及发展..........................................................................

2、...........01.微博产生的背景02.微博的起源与发展03.国内微博发展与国外微博发展的比较1（二）微博的传播特性.........................................................................................21.微博的传播模式——裂变传播22.微博的传播特征2（1）微博的草根性...................................................................

3、.................2（2）信息的碎片化....................................................................................2（3）信息的公开性....................................................................................2（4）信息的实时互动性.....................................

4、........................................3（5）信息传播的高效性.............................................................................3（三）微博的舆论监督.........................................................................................31.舆论、网络舆论、微博舆论概述3（1）舆论..

5、..................................................................................................3（2）网络舆论和微博舆论.........................................................................32.舆论监督、网络舆论监督与微博的舆论监督4二、宜黄拆迁事件在微博上的发展历程..............................

6、6（一）事件起源....................................................................................................6（二）事件发展....................................................................................................6（三）事件结果..............................

7、......................................................................8三、在宜黄拆迁事件中微博的舆论监督是如何体现的..................9（一）微博的舆论监督优势.................................................................................91.微博的裂变传播使舆论监督主体最大化92.微博的裂变传播极大的增强了其影响力93.微博为公众

8、提供了信息及时传播的平台104.弥补了传统媒体在某些问题上关注不足的现状10（二）微博的舆论监督所存在的问题.................................................................111.微博公信力存在隐藏的忧患112.微博的裂变传播带来管理上的不便113.微博话语权仍掌握在强势群体手中11（三）如何解决微博舆论监督中的问题..............................