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1、AStudyofStrategicAlliance・basedonthecaseofAMDandFounder1198017张帆Abstract:Withthedevelopmentglobalizationinhigh-technologyfields,theimportanceofstrategicallianceshasbeenrealized.However,theinitialstageofanallianceisacriticalanddangerousperiodwhichmayleadtothefailureofthestrategical
2、liance.ThroughstudyingthestrategicalliancecaseofAMDandFounder,companiescouldgetsomesuggestionabouthowtohandletheearlystageofinternationalstrategicalliance・Keywords:strategicalliance,initialstage,AMDandFounderChapterOneIntroductionGlobalizationisatrendoftheworldnowadaysanditcanalso
3、beaveryexpensiveprocess,asitrequiresthefirmtoownawell-developedR&Dcapabilities,financialsupport,production,distributionnetwork,sales&marketingskillssoastomakeanoutstandingoveritsrivalsinternationally.However,afirmmaydiscoverthatitlacksatleastsomeofthenecessaryinternalresourcestoef
4、fectivelyextenditsglobalreach.Therefore,inmostoccasions,afirmmayseekforpartnerstosharethecostaswellastheriskinthisprocess.AsHamelindicatethatthefastextensionfortheworldandthefuturedemandsthedevelopmentofcapabilities,insightsandinfrastructurestodevelopfasterthanever,whichfewcompani
5、escandealwith.Andalsotheymustbeswifteriftheydecidedtoapplystrategicadvantage.Ifacompanycannotchangeitselfcorrectlyandquickly,itwillmissvitalopportunitiesandthenbefarlaggedbehindthehugewave.Sothestrategicalliancesamongdifferententerpriseshaveemergedasthewisechoiceformanycompaniesfo
6、rthepurposeofthedevelopmentfortheworldandthedevelopmentforthefuture(Hamel).Strategicalliancenowhasbecomeafavorablewayforlotsofmultinationalcompaniesasastrategytofaceviolenteconomicdevelopmentandincreasinglyrapidcompetitionintheglobalmarket(Gilroy).Comparedwithotherwidelyappliedstr
7、ategies,suchasmergersandacquisitions,manycompaniestendtochoosethe'bond'optionratherthanthe'buy'or"build9optiontostimulategrowthandincreasecorporatewealth(Pekar).Withtheoverwhelmingdevelopmentofthestrategicallianceinrecentdecades,particularinthe20thcentury,CyrusandFreidhamareconfid
8、entaboutthatitwillbecomethemajorm
