yellow pages group co.

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1、BlackBerryCaseStudy-Media/PublishingYellowPages.caGoesMobileWhileSalesForceGetsaBoostwithBlackBerrySmartphonesYellowPagesGroupCo.YellowPagesGroupCo.(YPG)isCanada’slargestcommercialsearchprovideranddirectorypublisher.ChallengeSuccessOnBlackBerryYellowPagesGroupCo.(YPG)wantedtoexpandthereachofitsloca

2、lsearchdatabase,traditionallyinpaperandIndustry:Media/Publishingonlineformats,withamobileversionthatcouldbeaccessedonwirelesssmartphones.Thecompanyalsowantedtoprovidemobiletoolsthatwouldhelptoincreasethesuccessofitsownsalesforce.Region:AmericasSolutionCompanySize:LargeEnterprise–2,500employeesWitht

3、heirsolutionprovider,MotekMobile,YPGcreatedaconsumermobileversionofYellowPages.ca™andusingEmailEnvironment:Microsoft®ExchangeinternaldevelopmentresourcesalsobuiltsalesapplicationsforBlackBerry®smartphones.BlackBerryAllianceMemberSolution:MotekMobileYellowPagesGroup’sResults•Successfullaunchandconsu

4、merresponsetothemobileversionofYellowPages.ca•Newtechnically-astuteandinnovativeimageofYPGwithconsumersandadvertisers,someofwhomviewedthecompanyonlyasapaperdirectorybusiness(ie:displayingofvideosonBlackBerrydevices)•SalesforceisnowbetterequippedandcomfortableinusingthetechnologythatYPGwanttheiradve

5、rtiserstoinvestin•SalesforcetoolsprovidefastaccesstoproductdatatoenhancesalesefficiencyandresultsChangingPerceptionswithMobilityTheSituation:UseMobilitytoSolvebothaConsumerandMarketingDemandYellowPages.cahasbeenasuccessfulonlinevehicleforYPGanditsadvertisers.AccordingtoWing,“ithelpedtochangethetele

6、phonebookideaofourcompanyintoonethatisthesupplierofarobustonlineconsumersearchportal.”YellowPagesGroupCo.(YPG)isCanada’sleadinglocalcommercialsearchproviderthathelpconsumersandbusinessesfindthegoodsThiswasgoodforYPG’sadvertiserswhowanttoreachmotivatedconsumers.Buttotakeinnovativeandservicestheyneed

7、.WhileYellowPages.caistheirmostfamousthinkingtothenextlevel,theydecidedtocreateYellowPages.caMobile.Workingwiththeirdevelopmentproperty,theyalsoownotherprintandonlinepropertieswithinlocalpartner,Soluteo,the