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1、China2013:SoothsayingintheYearoftheSnakeChina2013:SoothsayingintheYearoftheSnakeContents3Introduction4TheNewGuysinTown7Slower,andsteady?9EntertheSuperministries10TwoWords:DomesticComsuption13AHintofSocialReform19SOEReform–Waitinginvain?21ShoppingAroundtheWorld24GettingGreen28TheIncalculableI
2、nternet30CrackingDownonCorruption32ChinaandtheWorldIntroductionChina2013:SoothsayingintheYearoftheSnakeAsweendtheYearoftheDragonofpotential,andwithmuchatstake.andbegintheYearoftheSnakeweJustasthesnakeisunpredictablewitnessatransitionbetweentwoanddangerous,soitisclever.Atzodiacanimalsthatshar
3、esimilarOgilvyPR,webelievethattheSnakeformsandattributes.InChina,bothistheperfectsymbolforcompaniesareknownassmart,dangerous,andwhoshouldcoilupforprotectionandauspicious.Yettomovefromthepreparefortherighttimetostrike.DragontotheSnakeistoprogressInourannualChineseNewYearalongtheChineseZodiacf
4、romitsreview,wepresentyouwithaonlymythicalanimal,acreaturelookattheeconomic,politicalandthatcansoarinthesky,toitsmostsocialthemescurrentlydominatingearthlyone,acreaturethatliveslifediscussioninChina,andofferourontheground.viewonwhattoexpectovertheAtOgilvyPR,weseethistransitioncomingtwelvemon
5、ths.WehopeasanaptrepresentationforwhatthatthisyearyouhitthegroundChinawillneedtoaccomplishinslithering!2013–maintainitsambitiouscontinuity,whilebringinglarger-than-lifeexpectationsbackdowntoearththroughsmart,practical,andeffectivereform.Asthreedecadesofastonishinggrowthsubside,thequestion“wh
6、atnext?”isbeingaskedmoreoftenandmoreintenselythanever.2013willbeatrickyyearforChina-full3China2013:SoothsayingintheYearoftheSnakeTheNewGuysinTownAstheDragonexits,itleavesinitsTheStandingCommitteeofthewakeafreshfaceandanewlineupCentralPolitburooftheCCP,thetopofnationalleaders.TheYearofthelead
7、ersofan80-millionstrongPartyDragonmarkedtheendofadecadeorganization,wasreducedfromofPartyandmilitaryleadershipninetosevenmembers,facilitatingunderHuJintao,andearlyintheandstreamliningtop-leveldecisionNewYearthepowertransitionwillmaking.Overall,theo
