Trados_Global_Communication.pdf

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1、Globalcommunicationswww.trados.com“IfIcanmakeyouspeakmylanguage…”¢Agenda¢SomeTerminology¢DimensionsofGlobalCommunication¢GlobalCommunicationNeedsinPharma,HiTech&FinSrv¢ValueofLinguisticAssetManagementMatthiasHeyn/LISAForumVienna20012SomeTerminology¢Whatdoes“value”meanifwetalkaboutthe

2、“value”ofaproductorservice?“Value”isdefinedasbottomlineresultsthatdrivefavorableimpactstocustomers’financialstatementsMatthiasHeyn/LISAForumVienna20013SomeTerminology¢Ifavalueisthesinglemostdrivingfactorindefiningthefavorableimpactonthebottomline,itiscalled“directvalue”(“directbenefi

3、t”)¢Ifavaluemerelycontributestogetherwithothervaluesforthefavorableimpactonthebottomline,itiscalled“indirectvalue”(“rippleeffect”)MatthiasHeyn/LISAForumVienna20014SomeTerminologyROI=revenues½–costs¾investment¾Afinancialratioshowingprofitasapercentageoftotalassetsorcapitalemployed(ROC

4、E)orshareholder’sfunds.Thenumeratoranddenominatoroftherationeedtobedefinedcarefully,e.g.profitafterinterestanddepreciationasapercentageoftotalassetsathistoriccost.ReturnofInvestmentCalculatorApplyingaformulatopredicttheROIofaparticularinvestment.MatthiasHeyn/LISAForumVienna20015Objec

5、tiveofthispresentation¢GivestartingpointsforROIcalculationsthatallowanassessmentofthevaluethatglobalcommunicationsolutionsprovide.CostManualWEBContractSpeedSiteQualityMatthiasHeyn/LISAForumVienna20016¢Agenda¢DimensionsofGlobalCommunication¢InformationSociety¢Definition¢Drivingfactors

6、MatthiasHeyn/LISAForumVienna20017Informationasproduct?¢Ifyouconsider“information”aspartofyourproduct:Howmuchdoes“information”contributetothevaluethatyoudelivertothemarket?MatthiasHeyn/LISAForumVienna20018TheValueofInformation¢EfficiencyofhandlingyourproductToday,“information”¢Avoidan

7、ceofusageerrors(>Userdocumentation)accountsinaverageformore¢Determinesproductvaluation(>20%dependsoninformationcomponent)than50%oftheoverallvaluea¢Drivesrepeatsales(>2/3onsalesdecisionsonproductinformation)productdelivers.¢Drivesqualityofserviceandsales(>Potentialofinnovationinthemar

8、ket)¢Determi