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1、MarketingYourTechTalentDeirdréStraughan“AmIintherightroom?”!!!Whichtechtalentarewetalkingabout?!Who’sdoingthemarketing?Doyoudoanyofthefollowinginthetechindustry?!documentation!code!community!ops/devopsmanagement!sysadmin!technicalmarketing!support!produc
2、tmanagement!training!projectmanagement!evangelism!leadershipThenyouhavetechnicaltalent,andI’mtalkingtoyou.ABriefHistoryofTechnologyMarketingAllmarketingwasaone-waystreetCompanieshadthepowertocommunicateouttocustomers,becausetheycouldaffordtopayformassmed
3、ia:print,TV,radio.!Customerscouldnotcommunicateback,exceptbymakingaphonecallorwritingaletter.TechnologywasproducedbycompaniesThedeveloperswhoactuallymadesoftwareandhardwarewereanonymousdronesworkingbehindthescenes.Thenweallgot“Apowerfulglobalrunoverby…co
4、nversationhasbegun...marketsaregettingsmarter—andgettingsmarterfasterthanmostcompanies…”!TheCluetrainManifesto,199915yearson…“Thenewcentury…hasusheredinprofoundandpermanentshiftsintherelationshipbetweendeveloperandemployer.…Withthecostofdevelopmentdownby
5、anorderofmagnitudeormore,thethrottleondevelopercreativityhasbeenremoved,settingthestageforaCambrianexplosionofprojects.!Fourmajordisruptionsdrovethisshift:opensource,thecloud,theInternet,andseed-stagefinancing.”StephenO’GradyTheNewKingmakersO’Reilly,2013
6、Companiesnowmusttalkwithtechies,notatthemBetteryet,lettechiestalkdirectlywithtechies,andgetoutoftheway.BacktoMarketing!!Throughallthesechanges,wetechieshavetendedtoleavemarketinguptothemarketingdepartment(sometimesbecausewe’retoldthatmarketinghasto“contr
7、olthemessage”).!Inmanytechcompanies,geeksandmarketersneitherunderstandnorappreciateeachothers’work.Meanwhile,inHollywoodTheHollywoodModelforTechBut…There’snoIMDBortalentagentsforgeeksYouareresponsibleforyourcareerHowtoMarketYourTechTalentWhatexactlyareyo
8、utryingtodo?!Establishareputationforyourself,independentofyouremployer,forthegreatworkyou’realreadydoing!Motivateyourselftobestillmoreawesome!Helpyourcompany:-byprovidingspecificinformationaboutyourproduct/project-byshowin
