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1、ABSTRACTABSTRACTSinceinthe1990ofthe20thcentury,graduallybeingappliedtoe-commerce,business,Governmentandotherareasofpeople'slives.PecanisamajoragricultureproductswithspecialcharacteristicsLin’an,astraditionalagriculturehaveshownsomeflaws,Lin’annutssuchaspecansofcharacteristicagriculturalproductsinap
2、recariousposition,Howtocombinee-commercewithagriculturalproductseffective,Lin’anagribusinessincreaseefficiency,increasedincomeforfarmers,istoresolvetheissueofthepaper.Bycollectingsecondarysourcesinthisarticle,aswellasfieldresearch,Lin’anagriculturalenterprisesande-commercetechnologyparkbainiucountr
3、yconductedaquestionnairesurveyoffarmerstooperateonlinestores,Lin’angovernmentpeopletorelevantdepartmentstocarryoutcriticalinformationinterviews.AnalysisLin’anspecialagriculturalproductsintheoverallfeasibilityofe-commerceapplications,andfieldresearchdatathroughstatisticalanalysisofsettledinLin’andes
4、criptiontechnologyparkandbainiucountrymanagementofenterprisee-commerceonlineshopfarmer'sproblem,accordingtodifferente-commercesubjectsandemergingissues,providepertinentrecommendationsandmeasures.StudieshaveshownLin’ancityproblemsintheenterprise:competitorsincreasede-commercetalentscarcity,decision-
5、makingthinkingoftheInternetchangedifficult,personalizedmarketingisnotnotable.ProblemsinLin’ancityfarmers:operationshopfarmerseducationallevelisnothigh,storagelevelsnotcommensuratewiththeproduction,highcostofbuzz.Lin’ancitycharacteristicagriculturalproductsmainproblemsofapplicationofe-commerceare:le
6、adingenterprisesdrivingforceisweak;alternataregion'sleadershipunderthreat;Agriculturalofficialwebsiteupdateslow;E-commercetransactionssubjectprofessionalknowledgeislow;Logisticsdistributionsystemisimperfectandinsufficientsupportfromthegovernment.Accordingtotheproblemsfoundmeasuresfromtwoaspects:fro
7、mthegovernmentlevel:tostrengthentheconstructionofdistributioncenter,theimplementationofthethreeproject,encourageelectricitybusinessentrepreneurship,createcharacteristicindustrialclustersofbilateralmarket,us
