audi-vs-bmw-business-in-a-global-society.pdf

《audi-vs-bmw-business-in-a-global-society.pdf》由会员上传分享，免费在线阅读，更多相关内容在学术论文-天天文库。

1、Audi vs. BMWBusiness in a Global SocietyLindsey Ashton, Lauren Chen, Jeremy Jimenez,                                                          Ross Martin, and Richard MüllerDr. Jamy SchaapManagement 4624/30/2012AbstractThepurposeofthisreportistogainagreaterunderstandingofthecomplexandexpansivegloba

2、lstbusinessenvironmentofthe21century,primarilybyanalyzingthebusinessstrategiesusedbytopluxuryautomobilemanufacturersAudiandBMWthatenablethemtoremainsuccessfulandprofitableinsuchacompetitiveglobalmarket.Thesehigh-profilecompaniescompeteinoneoftheworld’slargestandmostcutthroatindustries,andtheyexempl

3、ifytheattentiontodetail,enthusiasm,dedication,intelligence,andpatiencerequiredtoachievesuccessinglobalbusiness.Thisreportdetailshowbothcompaniesrosetoprominenceandachievedglobalrecognition;establishesacompetitiveanalysisofthecompaniesbasedonfinancialperformanceandrecentsalesfigures;analyzesthegloba

4、lmarketingstrategiesemployedbytheminanefforttocommunicatetheirbrandsandproductseffectivelytointernationalconsumers;discussesthemanufacturingprocessesandtechnologicalinnovationrequiredbythefast-pacedglobalautomobilemarket;andemphasizestheimportanceofmaintainingastrong,sociallyresponsiblebrandimagewh

5、encompetinginternationally.Basedontheextensiveresearchandanalysisconductedonalloftheseimportanttopicsandconcerningthesetwowell-establishedluxuryautomobilemanufacturers,recommendationsonhowtocompeteandsucceedintheglobalmarketplacewereformulatedforcompaniesconsideringaglobalexpansionorseekingadviceon

6、thegeneraltopic.IntroductionTherearemanycriticalfactorsthatcorporationsmustunderstandandconsiderwhenattemptingtocompeteintheglobalmarketplace.Themostimportantaspectofthiscomplexsituationtounderstandisthetendencyoftheglobalmarkettochangesuddenlyandwithoutwarning,whichhasoftenleftmanyonce-prosperousc

7、ompaniesinthedust.Everythingismagnifiedforacompanywhenitleapsintotheinternationalarena,meaningthattheeffectsofchangingbusinessenvironmentswillbemuchmoreimpactfulandresounding,whetherpositiveornegative.Theau