林肯大学博士论文：泰国旅游规划研究

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1、Tc.urismPlanningandDestinationMarketing:TowardsaCommunity-DrivenApproachACaseofThailandAthesissubmittedinfulfilmentoftherequirementfortheDegreeofDoctorofPhilosophyAtLincolnUniversityByJutamas(Jantarat)WisansingLincolnUniversity2004Abstractofathesissubmittedinfulfilmentoftherequirem

2、entfortheDegreeofDoctorofPhilosophyTourismPlanningandDestinationMarketing:TowardsaCommunity-DrivenApproachACaseofThailandByJutamas(Jantarat)WisansingThisthesisarguesthatwhileanalysingmarketsanddevelopingstrategiestoexploittheexternalmarketplaceandtoattracttouristsremainsacentralfoc

3、usfortourismmarketers,itisnotenoughonitsowntoachievesustainabletourismdestinationdevelopment.Theresearchersubstantiatesthisargumentbyexploringthe'participatorytourismplanning'conceptindetail.Basedonthisapproach,thecommunityisidentifiedasaprimarycustomerforwhomtourismmarketershaveig

4、noredinvolvingintheirmarketingattention,messagesandprogrammes.Thefundamentalconcept-marketingorientationandcustomerorientation-combinedwithemergingmarketingtheorieswerereviewed.inordertohelpexaminehowdestinationmarketing,acommunity-drivenapproach,shouldbeimplementedwithinadestinati

5、onarea.Thisexaminationofmarketingandcommunitybasedtourismplanningsetaplatformforthisresearch.Thisanalysisexaminesrelevance,applicabilityandpotentialforanintegrationofthesetwopervasiveapproachesfortourismplanning.iiGuidedbythetheoreticalexamination,anintegratedcommunity-basedtourism

6、planningandmarketingmodelwasproposed.Inordertoexploregapsbetweentheproposedmodelanditspracticality,threedestinationareas(Phuket,SamuiandSongkla-Hatyai)inThailandwerestudiedandevaluated.Atthispragmaticlevel,thisthesisidentifiedimpedimentsconfrontingnationalandlocaltourismorganisatio

7、ns.Thefindingsofthisstudydrawaparticularattentiontoinstitutionalchallengeswhichrequireclearidentificationofresponsibilitiesandcoordinationofallactorsinvolvedintheplanningandmarketingprocess.Theseselectedcasestudieshavenotonlyprovidedcriticalcommentariestoassisttourismplannersimprov

8、estrategicallytheirmarketi