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1、东华大学工商管理硕士学位论文AbstractIntheprocessofsocialtransformationinonecountries,whenitsfunctionchangsfromindustrialsocietytoservicesociety,thatwillhaveatremendousimpactonvariousindustries,Chinanowisinthetransformationperiod,whenalargenumberofofficebuildingsandpublicbuildingscompleted,tha
2、tmeansthedemandsforofficefurnitureisbecomemoreandmorebigger.Sincethelastcentury,officefurnituremarketenterthepeakdemandperiod,theaverageannualsalesincreasedbyasmuchas15%,oftotalsalesoffurniture,accountingforabout30%.InShanghai,eachyearthehighestgradeofficefurnituredemandforecast
3、reachedabout3BNYuan.Thus,thecapacityandthepotentialmarketforofficefurnitureisquitelarge.China'slargepopulation,vast,officefurnituredemandestimates,China'sfurnituredemandinthenexttenyearswillgrowatanannualrateof10%,whichwillenableChinatobecometheworld'slargestconsumermarketoffurn
4、iture,thatisalsoincludingofficefurniture.Accordingthevigorousdevelopmentofthedomesticmarket,andbecauseoftherapiddevelopmentofChina'sfurnitureindustryinrecentyears,addingcheappricewiththeproductionofofficefurniture,whichisalsothesameasotherindustries,China'srapiddevelopmentofecon
5、omymadealotofdividends.ThispaperresearchB2C/C2B/O2Oe-commercemodewhichisusedinofficefurnitureenterprises,andonthisbasistoexplorethetraditionalmodeofmarketingande-commercemodelcombinedwiththefeasibilityinthefurnitureindustry.Whenusinginthismodeofpracticalfurniturestoresindisorder
6、,andhowtosolvethetheoreticalresultshavebeendescribed,hopefromcertainexperienceinelectroniccommerce,andhopecanhelpotherrelatedindustrydevelopment.Thisarticlebelongstotheappliedresearch.Thetheoreticalresearchcombinedwiththeactualcase,deductivereasoningandinductivesummaryoftheprinc
7、ipleofcombining,onthebasisofpreviousstudies,throughthecomparisonofthenetworkmarketingandtraditionalmarketing,expoundsthecharacteristicsoftraditionalmarketingandnetworkmarketing,analyzesthebasicconditionsandexternalenvironmentofthedevelopmentofChina'sfurnitureindustry.KeyIII万方数据东
8、华大学工商管理硕士学位论文strategiesinthefieldoffurnitureont
